Schedule emails for optimal timing
Posted: Mon Apr 21, 2025 8:17 am
Email marketing campaigns are not just about sending emails, but also about sending them at the right time to maximize customer engagement. It is proven that emails, pop-ups , and social media posts do not have the same effect on customers all day long, so marketers often study the right time for each post or message.
If your target audience is adults between 25 and 40, there is no point in setting up an automatic email at 10 am when most of them are working. However, scheduling it for 2 pm while people are on break could get you a lot more engagement. There are many email scheduling tools on the market to help you with your scheduling.
Most people use this platform for email marketing because it analyzes when your customers are inclined to read your email and focuses on what it says. When you sign up, you have to write the email you want and set the date and time you want it to be sent.
We recommend choosing the time to send your emails based on your target audience, different travel agency email list time zones, open rates, and major holidays. If you're not sure which option to try, use A/B testing to see which time works best for you.
Check this out: 7 Reasons Why You Should A/B Test Your Email Campaigns (+ Which Elements to Test)
Monitor and analyze automation performance
Your work isn’t done once you learn how to automate your emails because you still have to monitor and analyze the performance of the automation. People still have to verify the results they get and make the right changes to get the most out of this tool. There’s no point in automating all your tasks if what you’re doing is slowing down your profits.
Screenshot of Mailchimp email analytics dashboard
Open, click and conversion rates are essential metrics to consider when monitoring how email marketing campaigns are performing. It is really important to understand the behavior of the average user to know what changes to make.
If your target audience is adults between 25 and 40, there is no point in setting up an automatic email at 10 am when most of them are working. However, scheduling it for 2 pm while people are on break could get you a lot more engagement. There are many email scheduling tools on the market to help you with your scheduling.
Most people use this platform for email marketing because it analyzes when your customers are inclined to read your email and focuses on what it says. When you sign up, you have to write the email you want and set the date and time you want it to be sent.
We recommend choosing the time to send your emails based on your target audience, different travel agency email list time zones, open rates, and major holidays. If you're not sure which option to try, use A/B testing to see which time works best for you.
Check this out: 7 Reasons Why You Should A/B Test Your Email Campaigns (+ Which Elements to Test)
Monitor and analyze automation performance
Your work isn’t done once you learn how to automate your emails because you still have to monitor and analyze the performance of the automation. People still have to verify the results they get and make the right changes to get the most out of this tool. There’s no point in automating all your tasks if what you’re doing is slowing down your profits.
Screenshot of Mailchimp email analytics dashboard
Open, click and conversion rates are essential metrics to consider when monitoring how email marketing campaigns are performing. It is really important to understand the behavior of the average user to know what changes to make.