How to do this to impact your email marketing ROI ?
Posted: Mon Apr 21, 2025 7:03 am
Have you ever felt like your email campaigns are great, but not getting the clicks you deserve? The culprit could be your email call-to-action button. Don't worry, it happens to the best of us. But the good news is that a few tweaks to your CTA button design can make a huge difference.
Why should you care about this? The numbers speak for themselves:
According to several email marketing statistics, email is the most effective tool for increasing sales and influencing the conversion of your marketing campaigns. While some insist that “nobody reads emails these days,” it remains the #1 communication channel for 85% of adults and the #1 source of ROI for 59% of marketers.
Additionally, email generates more sales than social media:
61% of consumers say they make a purchase after receiving a marketing email, and 49% admit nursing homes email list they wait for emails with offers from a brand.
With all that, don't you want to use this power to your advantage?
Personalized and targeted, your email has every chance of engaging consumers and getting them interested in buying from you. And its CTA is among the things you need to optimize for better conversion.
Read on to find out.
5 Tricks to Design a Clickable Email CTA Button
Below are five practical tips for designing your email CTA button. And while some may seem obvious to email marketers, all five are among the most common mistakes they make in practice.
Why should you care about this? The numbers speak for themselves:
According to several email marketing statistics, email is the most effective tool for increasing sales and influencing the conversion of your marketing campaigns. While some insist that “nobody reads emails these days,” it remains the #1 communication channel for 85% of adults and the #1 source of ROI for 59% of marketers.
Additionally, email generates more sales than social media:
61% of consumers say they make a purchase after receiving a marketing email, and 49% admit nursing homes email list they wait for emails with offers from a brand.
With all that, don't you want to use this power to your advantage?
Personalized and targeted, your email has every chance of engaging consumers and getting them interested in buying from you. And its CTA is among the things you need to optimize for better conversion.
Read on to find out.
5 Tricks to Design a Clickable Email CTA Button
Below are five practical tips for designing your email CTA button. And while some may seem obvious to email marketers, all five are among the most common mistakes they make in practice.