Both metrics are important, but they serve different purposes. Open rates measure the attractiveness of the subject line and the reputation of the sender, while click-through rates measure how engaging the email content is once opened. That said, a good open rate can significantly increase your click-through rate because, naturally, people need to open an email before they can click on anything in it.
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What is a good open rate for emails?
Determining what a good email open rate is depends on a variety of factors, such as your industry buy weight loss leads and the type of campaign you’re running. However, on average, most email marketers aim for an open rate between 17% and 28% for typical email campaigns. For example, according to research from Sabre Associates, a typical email open rate should fall in the range of 12% to 25% .
That said, an exceptional open rate would be closer to 40%, as this would ensure that a large portion of your audience reads your content. Reaching this number is challenging but not impossible with the right strategy.
A good benchmark to hit when it comes to a good email open rate is 40% . This level of engagement means that nearly half of your recipients are interacting with your email. Hitting this mark means that your subject lines are highly relevant to your audience, your email frequency is well-balanced, and your overall email strategy is aligned with the interests of your target recipients.
Industry-specific benchmark for email open rate
Open rates can vary greatly depending on the industry. To give you a better understanding, here is a list of benchmarks for different industries: