Content marketing format – audiovisual content
Posted: Mon Apr 21, 2025 4:12 am
The video format offers many possibilities for presenting visual content in a targeted manner and thus generating attention. There are funny, entertaining, or even explanatory and informative content. But image videos that inform about companies, their culture, or team spirit can also be found alongside exciting reports and frightening awareness campaigns. Examples of meaningful content and campaigns that aim to convey a message include the "Onslaught" campaign. Dove campaigns offer outstanding content with a story and meaning.
The most well-known content platform is YouTube, but platforms like Instagram and romania phone number data TikTok now also offer Reels, videos, and live streams. These globally renowned channels no longer serve merely as a means of distributing all kinds of content, but now also offer the opportunity to create content directly on the platform.
Advantages of videos as a content marketing format
High individuality through cinematic possibilities
Entertainment value can create positive brand associations
Offer users real added value with instructions, how-tos and tutorials
Strengthen personal branding
Elaborate storytelling possible
The Swiss sports and outdoor clothing manufacturer Mammut came up with a sophisticated and truly elaborate storytelling advertising campaign. The story follows an 85-year-old woman who has set herself the goal of climbing Mount Everest with her dachshund, Daisy. It took several weeks for the Swiss company to clarify the campaign. During this time, newspapers even reported on the tough Mrs. Woodbridge from England. A website and a video had already made the elderly woman and her crazy plan known online – a great example of clever storytelling.
Whether such elaborately designed campaigns ultimately achieve the desired success depends on other factors. But stories like these definitely attract attention.
Those who don't have the resources for the complex creation of video or storytelling campaigns can reach their target audience with simple explanations, exercises, or by recording presentations. There are usually no limits to creativity. However, it's also clear that this content marketing format also requires a well-thought-out concept and content strategy to create a high-quality video. The better the technical resources, the more competent and professional the video presentation will ultimately appear.
The most well-known content platform is YouTube, but platforms like Instagram and romania phone number data TikTok now also offer Reels, videos, and live streams. These globally renowned channels no longer serve merely as a means of distributing all kinds of content, but now also offer the opportunity to create content directly on the platform.
Advantages of videos as a content marketing format
High individuality through cinematic possibilities
Entertainment value can create positive brand associations
Offer users real added value with instructions, how-tos and tutorials
Strengthen personal branding
Elaborate storytelling possible
The Swiss sports and outdoor clothing manufacturer Mammut came up with a sophisticated and truly elaborate storytelling advertising campaign. The story follows an 85-year-old woman who has set herself the goal of climbing Mount Everest with her dachshund, Daisy. It took several weeks for the Swiss company to clarify the campaign. During this time, newspapers even reported on the tough Mrs. Woodbridge from England. A website and a video had already made the elderly woman and her crazy plan known online – a great example of clever storytelling.
Whether such elaborately designed campaigns ultimately achieve the desired success depends on other factors. But stories like these definitely attract attention.
Those who don't have the resources for the complex creation of video or storytelling campaigns can reach their target audience with simple explanations, exercises, or by recording presentations. There are usually no limits to creativity. However, it's also clear that this content marketing format also requires a well-thought-out concept and content strategy to create a high-quality video. The better the technical resources, the more competent and professional the video presentation will ultimately appear.