Maintain a clean email list
Posted: Mon Apr 21, 2025 4:12 am
Why it works: Cart abandonment emails have a high open rate because they are triggered by a specific action: the customer added an item to their cart but did not complete the transaction. These emails act as a nudge, often prompting customers to reconsider and complete their purchase. By including a special Diwali-related incentive in the reminder, you can further encourage them to complete the purchase.
How to implement:
Send a cart abandonment email with a festive tone, reminding the customer of the products they left behind. For example, "Your Diwali shopping is not yet complete! Complete your purchase now."
Offer a discount code or free shipping in your reminder email to incentivize your customer to return.
Send an order confirmation email that carries on the Diwali theme, thanking them for purchasing from you and offering further product recommendations.
Tips to Optimize Email Deliverability During Diwali
During the festive season, email inboxes are flooded with promotional offers, holiday greetings and special announcements, making it a highly competitive time for marketers. For businesses, this also means that the chances of their emails getting lost in the clutter, or worse, marked as spam, increase significantly. To ensure that your Diwali email marketing campaigns successfully reach your art director email list customers’ inboxes, optimizing email delivery becomes important. Here are some practical tips to help your emails reach inboxes and generate engagement during Diwali:
Practical tips to optimize email deliverability
Clean and update your mailing list regularly to remove inactive subscribers, invalid email addresses, and any addresses that consistently bounce. Use email verification tools to ensure the accuracy of the email addresses on your list. A clean list helps you maintain a solid sender reputation, which is critical for deliverability.
– How to do it: Send periodic re-engagement emails to inactive subscribers and remove those who don’t respond. This keeps your list engaged and helps improve deliverability.
– Bonus Tip: During the run-up to Diwali, you can offer a small incentive (like a discount code) to encourage subscribers to update their contact information if it has changed.
How to implement:
Send a cart abandonment email with a festive tone, reminding the customer of the products they left behind. For example, "Your Diwali shopping is not yet complete! Complete your purchase now."
Offer a discount code or free shipping in your reminder email to incentivize your customer to return.
Send an order confirmation email that carries on the Diwali theme, thanking them for purchasing from you and offering further product recommendations.
Tips to Optimize Email Deliverability During Diwali
During the festive season, email inboxes are flooded with promotional offers, holiday greetings and special announcements, making it a highly competitive time for marketers. For businesses, this also means that the chances of their emails getting lost in the clutter, or worse, marked as spam, increase significantly. To ensure that your Diwali email marketing campaigns successfully reach your art director email list customers’ inboxes, optimizing email delivery becomes important. Here are some practical tips to help your emails reach inboxes and generate engagement during Diwali:
Practical tips to optimize email deliverability
Clean and update your mailing list regularly to remove inactive subscribers, invalid email addresses, and any addresses that consistently bounce. Use email verification tools to ensure the accuracy of the email addresses on your list. A clean list helps you maintain a solid sender reputation, which is critical for deliverability.
– How to do it: Send periodic re-engagement emails to inactive subscribers and remove those who don’t respond. This keeps your list engaged and helps improve deliverability.
– Bonus Tip: During the run-up to Diwali, you can offer a small incentive (like a discount code) to encourage subscribers to update their contact information if it has changed.