BAC sales method: identify the customer's need
Posted: Sun Apr 20, 2025 9:28 am
For example, if the customer's psychological profile is primarily focused on security, then the product's reliability and warranty should be emphasized. If pride is the driving force behind the customer's psychological profile, potential customer objections can be addressed by emphasizing the exclusivity or prestige of the product/service being offered.
4. BAC sales method: identify the customer's need
The BAC sales method is a simple technique based on rcs data vietnam three steps: Need, Benefit and Confirmation . It consists of clearly identifying the prospect's needs in order to build a sales pitch and present them with an offer that perfectly meets them. To do this, we first identify the customer's specific needs. Then, we highlight the benefits of the product or service offered by showing how these benefits directly meet the expressed needs.
Finally, we adapt our sales pitch to detail precisely the technical characteristics of the product which validate the suitability of the offer to the customer profile and confirm the interest in its service or product.
For example, a salesperson selling CRM software will first listen to the prospect's lead management needs. They can then tailor their sales pitch to highlight the ease of use and flexibility of their customer relationship management (CRM) system. Finally, they will detail the CRM tool's features that enable an effective lead generation process.
4. BAC sales method: identify the customer's need
The BAC sales method is a simple technique based on rcs data vietnam three steps: Need, Benefit and Confirmation . It consists of clearly identifying the prospect's needs in order to build a sales pitch and present them with an offer that perfectly meets them. To do this, we first identify the customer's specific needs. Then, we highlight the benefits of the product or service offered by showing how these benefits directly meet the expressed needs.
Finally, we adapt our sales pitch to detail precisely the technical characteristics of the product which validate the suitability of the offer to the customer profile and confirm the interest in its service or product.
For example, a salesperson selling CRM software will first listen to the prospect's lead management needs. They can then tailor their sales pitch to highlight the ease of use and flexibility of their customer relationship management (CRM) system. Finally, they will detail the CRM tool's features that enable an effective lead generation process.