What types of penalties are there?

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Penalties can be directed against the following levels:Rankings for certain keywords,specific URLscertain directories
the entire domain1. Keyword levelKey in front of a wallA keyword penalty means that you are banned from the top positions in the SERPs for a specific keyword or a few others. Rankings for other keywords are not affected, only individual ones.

If your domain has been ranked number 1 or on the first page jiangsu cell phone number list for a specific keyword for weeks or months, your ranking for that keyword suddenly drops dramatically. Often, the domain suddenly drops to page 3 or 4 of Google's search results page, or even further down. URL or directory level
This penalty affects a specific directory or URL of a domain, regardless of which keywords it ranks for. It's entirely possible that a subpage of a domain ranks for multiple keywords.

This is even more likely with extensive content. If this subpage were penalized, all rankings for this URL would be penalized. The subpage or an entire directory would either be removed from Google's index or appear very far down in the results.