Selecting an audience: bypassing the key interests settings

[mehadihasan123456]

It became obvious that launching in the usual format does not work in our case - the interest campaign simply does not bring applications. Despite the correct approach to setting up interests, we do not hit the target audience. This means that we need to find an alternative approach.

The key to accurately hitting the target audience is not to select it at random, but to rely on real data at each stage. Of course, for each client site, the entire sample is generated anew - each new counter must provide facebook data up-to-date data on the audience. For example, we installed the Top.Mail.Ru counter on the laboratory site in advance - even before launching the advertising.

It is important not to scatter the parameters, but to act consistently. First, we test the categories and audiences closest to the topic with a high probability of conversion, for example, direct interests, keys, retargeting. We receive the results and, based on them, adjust the audience settings or try new ones. Since the selection of direct interests of users did not give us the desired result, we moved on to "plan B" and used statistics from the counter.