ow to set up your website yourself to get into quick answers

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For full optimization, it is better to hire an SEO specialist: he will understand the task and tell you exactly what and how can be improved, taking into account your field and the specifics of the company. But you can take several steps yourself.

Study the queries for which the search engine offers users quick answers. Quick answers appear where it is easy to give a short, comprehensive answer to the query. For example, definitions of terms, recipes, instructions, ratings, answers to questions like "how much", "what to do so that".

Think about the questions your audience is looking for answers to, and formulate these questions so that they can be answered briefly and precisely. If you have difficulty coming up with queries, pay attention to the "Similar queries" block.

An SEO service for selecting keywords and analyzing competitors can also help with this — you can choose a free one. In the database of such a service, you will find out with what queries competitors get into Google's quick instagram data answers, and you will also get the most popular queries and keyword options for articles.

Select website pages for optimization. It is better to take pages that have already made it into the top 10 search results. If search engines consider these pages relevant to the query, they are more likely to use them for quick answers.

An SEO service will also help here. It will show you which queries with quick answers your site is already ranked for. And you will understand which pages you need to start working with.

Work with content . Perhaps you don’t have suitable articles for some of the requests, and you’ll have to write them from scratch. But sometimes it’s enough to rewrite or supplement existing texts.

1. Use keywords from the query. If you enter a query in a search engine, the quick answer block will contain words that are highlighted in bold. These words, and even better, their analogues, should be used in the answer to the query.

2. Add definitions of terms. Search engines often respond to queries like “what is…” with quick answers. Sometimes these are quotes from Wikipedia, but specific queries may also result in other sites. Definitions in texts should be concise and clear.

3. Write detailed articles. One article can answer different queries. And if one of the paragraphs from the page gets into quick answers, then the probability of getting there for other queries increases significantly. Think over the plan of the article so as to cover the topic from all sides. For example, add a list of dishes that can be prepared to an article about a gluten-free diet.

Pay attention to the format . A clear structure will help search engines understand that your text will be understandable and useful to the user, which means it can be displayed in quick answers.

1. Add headings and subheadings. Use phrases from search queries in them, then the search engine and the reader will understand in which section to look for the answer to the question.