How we worked with SEO promotion and quick responses

[mehadihasan123456]

When we undertake to promote a website using SEO, the work goes through several stages.

1. We conduct an SEO audit.
We collected semantics: we interviewed the client, studied the market and competitors, analyzed how and what people google. We figured out what content — commercial or informational — would be able to cover the demand. Then, together with the client, we chose the appropriate wording: what the potential target audience googles, what we can and want to describe in articles, what is correct from a medical point of view. As a result, we collected a list of queries and keywords that will bring potential buyers from search engines to the site.

In the medical field, it is especially difficult with queries. For example, it happens linkedin data that in queries, diseases with a common word intersect, but diagnostics and treatment are radically different.

2. Based on the results, we choose a hypothesis: to answer users' questions.
In the case of Alpha, we assumed that potential buyers would come to search engines for medical explanations - for example, if they discovered a suspicious symptom, did not understand the doctor's prescription, or doubted the effectiveness of the recommended procedures. Therefore, we decided to publish expert articles and studies on the blog that answer users' questions.