How to use automated emails to entice customers to complete a purchase

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For example, the Leadpages tool can create both pop-ups and notifications, as well as various landing pages. It can handle connections with email clients and WordPress. It will also help you with testing and evaluation. With some Leadpages templates, you can use the additional tool Leadmeter , which will suggest tips collected by evaluating tens of thousands of other pages. Other tools for creating landing pages include Unbounce .Attracting a customer back to an abandoned cart on an e-shop is not an easy task. However, a certain percentage of people will eventually return to their cart and complete their purchase thanks to appropriate email reminders. In most cases, this happens thanks to automated emailing.

What to look for in abandoned cart reminder emails
Ideally, you should send three abandoned cart reminder emails at predetermined intervals. Each of them should have a clear structure. Let's take a look at what to focus on in your emails: even the details have an impact on whether the reader of the message will eventually become your customer.

1. Set the tone of voice
The text of the entire email should casually remind the reader hong kong email list that they have abandoned their cart – and whether they want to complete their purchase. Don't pressure the reader into anything with your communication style. On the contrary, let them know that you are interested in them and just want to know whether they have abandoned their cart for good or whether they want to return to it.

The tone of your texts, or tone of voice , should always correspond to how your brand communicates with customers. Do you care about them or do you yell? Are you serious, sarcastic, supportive? Do you exist primarily for a specific target group (like Harley owners), or do you have more than one target group? In the same spirit of targeted communication, you should write texts for reminder emails.

What are the most important parts of texts that you definitely shouldn't miss?