6 tips on how to use urgency in emailing
Posted: Sat Apr 19, 2025 3:22 am
You are certainly familiar with limited-time discount campaigns and last-minute offers, which are typical for Christmas or Black Friday, for example. They are usually very successful and also have one thing in common – they can work with urgency . Properly used urgency can increase open rates and conversion rates . Let's take a look at 6 practical tips on how to use urgency in emailing so that your email campaigns are successful.
Go for limited editions and exclusivity
Give your customers a sense of exclusivity with a product that not everyone will have. Offer limited edition products in your campaign and emphasize that they are limited in number and can only be purchased while supplies last. This makes it clear to them that if they want your exclusive product, they need to act fast, which will increase their motivation and likelihood of buying.
Tip : Create a VIP club and offer limited editions only to its members. You south africa email list can condition membership on, for example, the amount or frequency of purchases.
Limit the offer by time
Create a limited-time offer. Offer your customers a special discount or other deal and limit its validity to 24 hours, the end of the week, etc. If customers see that the offer is ending soon, they will hurry up so they don't miss out on the great deal.
Tip : Add a countdown timer to your template that shows in real time when a great deal will end. This will grab the recipient's attention as soon as they open it. The countdown timer also emphasizes the time limit and encourages the customer to buy early.
Example of a countdown timer in an email template.
Come up with a great introductory price
A lower introductory price is an ideal opportunity to motivate customers to buy.
Go for limited editions and exclusivity
Give your customers a sense of exclusivity with a product that not everyone will have. Offer limited edition products in your campaign and emphasize that they are limited in number and can only be purchased while supplies last. This makes it clear to them that if they want your exclusive product, they need to act fast, which will increase their motivation and likelihood of buying.
Tip : Create a VIP club and offer limited editions only to its members. You south africa email list can condition membership on, for example, the amount or frequency of purchases.
Limit the offer by time
Create a limited-time offer. Offer your customers a special discount or other deal and limit its validity to 24 hours, the end of the week, etc. If customers see that the offer is ending soon, they will hurry up so they don't miss out on the great deal.
Tip : Add a countdown timer to your template that shows in real time when a great deal will end. This will grab the recipient's attention as soon as they open it. The countdown timer also emphasizes the time limit and encourages the customer to buy early.
Example of a countdown timer in an email template.
Come up with a great introductory price
A lower introductory price is an ideal opportunity to motivate customers to buy.