Catapult your product with a launch campaign
Posted: Sat Apr 19, 2025 3:18 am
You may be a renowned company with a service known to thousands of people, or an e-shop celebrating its one-year anniversary and expanding its product portfolio. In both cases, you are probably inventing new products and services for your customers, subscribers and fans. And an e-mailing "launch" campaign is perfect for announcing and offering new products.
What is a launch campaign?
The word "launch" could be translated into Czech as "starting". You want to start awareness of a new product, service, limited edition, or change to your offer. And that's before your offer becomes available.
For a launch campaign, you need to have a list of contacts in your email database. If you're not a complete novice, you already have a collection of contacts and know who your readers and customers are - why lebanon email list they follow you, what they buy, which of your emails they read the most. You can use information about their purchasing behavior and what your customers are like in your launch campaign as part of segmentation.
If you're not sure how to get more relevant contacts for emailing, we have a tip for you. Create pop-ups on your website , through which you can offer site visitors access to your email database.
What should a launch campaign contain?
3 emails – that’s the optimal amount of messages in a launch campaign. With 3 emails, you can gradually build tension, excitement, and reveal information. If you’re sure you have something to tell your readers in more emails, write more – but be careful not to overwhelm your fans.
What is a launch campaign?
The word "launch" could be translated into Czech as "starting". You want to start awareness of a new product, service, limited edition, or change to your offer. And that's before your offer becomes available.
For a launch campaign, you need to have a list of contacts in your email database. If you're not a complete novice, you already have a collection of contacts and know who your readers and customers are - why lebanon email list they follow you, what they buy, which of your emails they read the most. You can use information about their purchasing behavior and what your customers are like in your launch campaign as part of segmentation.
If you're not sure how to get more relevant contacts for emailing, we have a tip for you. Create pop-ups on your website , through which you can offer site visitors access to your email database.
What should a launch campaign contain?
3 emails – that’s the optimal amount of messages in a launch campaign. With 3 emails, you can gradually build tension, excitement, and reveal information. If you’re sure you have something to tell your readers in more emails, write more – but be careful not to overwhelm your fans.