Personalization and segmentation work wonders
Posted: Thu Apr 17, 2025 9:58 am
Personalized emails generate 50% higher open rates ( Yes Lifecycle Marketing, 2019 ), so if you haven’t started personalizing yet, now is the time.
Set the greeting to include the subscriber's name . This is not a problem in the vast majority of emailing tools.
You can also personalize using the email subject line and the subscriber's specific interest. For example, like this: Great news for dog breeders .
The second point is closely related to audience segmentation . Filter your customers by common characteristics and send them the right information. If we stick to pets for example, you can create a segment of customers who order dog supplies. Then send them advice and recommendations on caring for man's most loyal friend. Segmentation can also be used to successfully target a cross-sell campaign . An email with a personalized address and individually tailored content can bring up to 18% higher click-through rate .
Rondo welcome email
Notice the personalized greeting right in the welcome email.
Abandoned cart has strong potential
Many people add an item to their online shopping cart but don't complete oman email list the purchase . Harness the power of email marketing to get customers back in the game. Read the tips carefully and put them to good use.
Are you wondering if these emails work? Statistics say that sending three “reminder” emails results in 69% more orders ( Omnisend, 2018 ) than sending just one.
The subject and preheader determine whether an email is opened.
Recipients only see three things that will help them decide whether to open or ignore the message:
sender's name,
subject,
preheader.
We will discuss the sender's name in the next part of the article, but for now we have focused on the subject and preheader, because studies show that up to 50% of recipients decide to open a message based on them alone.
So how do you write effective email subjects?
Briefly and concisely,
with humor, or conversely in a controversial or shocking style,
with the aim of arousing curiosity,
using questions,
using personalization.
Get inspiration for eye-catching items .
The preheader is no less important
A preheader is a short piece of text that appears just below or next to the subject line in your email message. Here are some tips to follow when writing it.
Set the greeting to include the subscriber's name . This is not a problem in the vast majority of emailing tools.
You can also personalize using the email subject line and the subscriber's specific interest. For example, like this: Great news for dog breeders .
The second point is closely related to audience segmentation . Filter your customers by common characteristics and send them the right information. If we stick to pets for example, you can create a segment of customers who order dog supplies. Then send them advice and recommendations on caring for man's most loyal friend. Segmentation can also be used to successfully target a cross-sell campaign . An email with a personalized address and individually tailored content can bring up to 18% higher click-through rate .
Rondo welcome email
Notice the personalized greeting right in the welcome email.
Abandoned cart has strong potential
Many people add an item to their online shopping cart but don't complete oman email list the purchase . Harness the power of email marketing to get customers back in the game. Read the tips carefully and put them to good use.
Are you wondering if these emails work? Statistics say that sending three “reminder” emails results in 69% more orders ( Omnisend, 2018 ) than sending just one.
The subject and preheader determine whether an email is opened.
Recipients only see three things that will help them decide whether to open or ignore the message:
sender's name,
subject,
preheader.
We will discuss the sender's name in the next part of the article, but for now we have focused on the subject and preheader, because studies show that up to 50% of recipients decide to open a message based on them alone.
So how do you write effective email subjects?
Briefly and concisely,
with humor, or conversely in a controversial or shocking style,
with the aim of arousing curiosity,
using questions,
using personalization.
Get inspiration for eye-catching items .
The preheader is no less important
A preheader is a short piece of text that appears just below or next to the subject line in your email message. Here are some tips to follow when writing it.