We have created a fairly classic marketing mix
Posted: Thu Apr 17, 2025 9:53 am
Social media content is a very current topic for us and we generally see content creation as key. However, we still have a lot of work to do ourselves, for example in relation to the aforementioned videos and Reels.
Can you tell us what your monthly marketing budget is and how many times it is returned in sales?
Our marketing budget is around 200 thousand per month and the PNO is just over 20%.
In addition to PPC, what other formats do you invest in?
that works well for us. In addition to PPC and social networks, we also invest in cooperation with influencers and PR, especially media relations.
You offer bonus content via email to customers who have purchased dishes from you. They learn about the production of dishes, how to care for them, and other tips. We think this is a great step to keep laos email list customers in a non-violent way. How large is your customer database and how do you work with them – apart from sending content – ​​do you have a cross-sell campaign set up, for example?
We have approximately 5000 contacts in the database. We have achieved this number also because in exchange for a contact we offer a free e-book about cookware for download. I myself write an article for the blog every 14 days, which I send in the newsletter.
I think the key to a newsletter is communication with the community. We're not trying to sell, we're trying to deepen relationships with our audience.
We don't have a cross-sell campaign yet, but we plan to work intensively on the database and e-mailing in the coming months.
Can you tell us what your monthly marketing budget is and how many times it is returned in sales?
Our marketing budget is around 200 thousand per month and the PNO is just over 20%.
In addition to PPC, what other formats do you invest in?
that works well for us. In addition to PPC and social networks, we also invest in cooperation with influencers and PR, especially media relations.
You offer bonus content via email to customers who have purchased dishes from you. They learn about the production of dishes, how to care for them, and other tips. We think this is a great step to keep laos email list customers in a non-violent way. How large is your customer database and how do you work with them – apart from sending content – ​​do you have a cross-sell campaign set up, for example?
We have approximately 5000 contacts in the database. We have achieved this number also because in exchange for a contact we offer a free e-book about cookware for download. I myself write an article for the blog every 14 days, which I send in the newsletter.
I think the key to a newsletter is communication with the community. We're not trying to sell, we're trying to deepen relationships with our audience.
We don't have a cross-sell campaign yet, but we plan to work intensively on the database and e-mailing in the coming months.