Don't be left behind and create anniversary campaigns

[suchona.kani.z]

Birthday emails are a great way to stay in touch with your customers and show them that you appreciate them. It’s no wonder that a large portion of marketers who practice email marketing have already included automated campaigns for birthdays and other anniversaries in their email marketing. Let’s take a closer look at all the anniversary automations.

How annual automation pays off
To start, let's look at the numbers . Compared to regular promotional campaigns, birthday ones:

have a 481% higher transaction rate,
generate 342% more email revenue,
they get a 179% higher unique click rate.
Anniversary campaigns: chart
Source
But as we constantly emphasize: It's not just about immediate results , but about a positive customer experience that strengthens your relationship and generates additional sales throughout the year.

They are also a great way to implement personalization into emails , which we already know increases customer satisfaction and transaction rates .

Birthday emails under scrutiny
The first thing that probably comes to mind is: “How do I know when sweden email list a customer’s birthday is?” The easiest option is to add a single field to the login form.

Anniversary campaigns: registration
Source: tipsport.cz/registrace
This information is considered sensitive by some and asking for it may raise suspicions in the customer . Therefore, consider these steps to alleviate distrust:

State why you want the prospective subscriber's date of birth.
Set this field as optional.
Do not require the year of birth, but only the day and month (or only the month).