Email Marketing Basics Course
Posted: Thu Apr 17, 2025 8:38 am
Get to grips with the basics of email marketing with our course, which we have prepared for you completely free of charge. Not only is it packed with knowledge, you will get free access to it and will also receive a certificate of completion.
EMAIL MARKETING COURSE
Leverage data from email tools
Email marketing tools can collect a wealth of information that you can use to maximize personalization and drive greater ROI across the digital world. With all the data on clicks, engagements, and conversions, there are endless opportunities for retargeting and remarketing .
With the help of segmentation, you can generate the right audience and use this list in other channels. Here are some ideas on how to do this.
Target non-buyers
Is someone opening your emails but not making a purchase? Maybe they need search or social advertising.
Nudge recent visitors
Send an attractive offer via SMS to contacts who have recently netherlands email list browsed your site or abandoned their cart.
Reactivate contacts
Try to wake up sleeping subscribers. Maybe they prefer to interact with the brand through a channel other than email , and a Facebook newsletter will more likely push them to convert.
Optimize the customer journey
Just because a subscriber isn't opening your emails doesn't necessarily mean they're not interested in your brand. They might just not be checking emails regularly and are missing a lot of them. Help them not to miss out on a great opportunity, limited-time offers are a great way to send them an SMS.
Provide VIP care
Use this tactic to reward your best customers, sending special offers via WhatsApp only to the most active ones.
5 ways to connect email marketing with social media
Social media is where your audience “meets.” User-generated content humanizes your brand. Combining social media and email marketing creates a powerful online marketing strategy .
Check out 5 effective tactics you can use to integrate these two channels for better results.
EMAIL MARKETING COURSE
Leverage data from email tools
Email marketing tools can collect a wealth of information that you can use to maximize personalization and drive greater ROI across the digital world. With all the data on clicks, engagements, and conversions, there are endless opportunities for retargeting and remarketing .
With the help of segmentation, you can generate the right audience and use this list in other channels. Here are some ideas on how to do this.
Target non-buyers
Is someone opening your emails but not making a purchase? Maybe they need search or social advertising.
Nudge recent visitors
Send an attractive offer via SMS to contacts who have recently netherlands email list browsed your site or abandoned their cart.
Reactivate contacts
Try to wake up sleeping subscribers. Maybe they prefer to interact with the brand through a channel other than email , and a Facebook newsletter will more likely push them to convert.
Optimize the customer journey
Just because a subscriber isn't opening your emails doesn't necessarily mean they're not interested in your brand. They might just not be checking emails regularly and are missing a lot of them. Help them not to miss out on a great opportunity, limited-time offers are a great way to send them an SMS.
Provide VIP care
Use this tactic to reward your best customers, sending special offers via WhatsApp only to the most active ones.
5 ways to connect email marketing with social media
Social media is where your audience “meets.” User-generated content humanizes your brand. Combining social media and email marketing creates a powerful online marketing strategy .
Check out 5 effective tactics you can use to integrate these two channels for better results.