What can you do if you are not satisfied?
Posted: Thu Apr 17, 2025 8:25 am
On the other hand, a low email open rate indicates that something needs to be worked on . On the subject lines to make the recipients more interested, on segmentation to send them more personalized offers, or perhaps on the email address to show a more “human” face. For example, if you use no-reply emails, which we discussed in this article .
In short, a low open rate means that unless you change something, you will most likely not achieve your goals.
Therefore, it is necessary to regularly monitor this metric, continuously evaluate it, and constantly optimize e-mailing based on the data obtained.
Evaluate email campaigns correctly
How do you know if you're doing email marketing well? By tracking and evaluating seven key email marketing metrics. You'll learn how to do that in our e-book.
DOWNLOAD FREE E-BOOK
What is the average open rate? And what is a good one?
According to Benchmark, the average open rate in 2021 was 19.96%. Analyses indonesia email list by Mailchimp and Campaign Monitor yielded slightly more positive results – 21.33% and 21.5%, respectively.
Of course, there are areas that achieve higher open rates (for example, the non-profit sector, finance, education, and fitness & wellness have 25–28% OR), but in general, you can be satisfied with an open rate of around 20%.
How to increase open rates
In the previous part of the article, we explained that insufficient OR can be caused by various factors. Therefore, there is no universal solution that is guaranteed to work. You need to try it and gradually find what really helps you. Try:
write shorter and more impactful articles,
segment your audience as much as possible to send relevant (and ideally personalized) content to everyone,
change the day, time and frequency of sending emails,
test different sender names and email addresses.
You'll see that sooner or later you'll find out what the dog was buried in. And you'll get a recipe that you can cook with just minor changes in ingredients and seasonings so that your audience will enjoy it every time.
In short, a low open rate means that unless you change something, you will most likely not achieve your goals.
Therefore, it is necessary to regularly monitor this metric, continuously evaluate it, and constantly optimize e-mailing based on the data obtained.
Evaluate email campaigns correctly
How do you know if you're doing email marketing well? By tracking and evaluating seven key email marketing metrics. You'll learn how to do that in our e-book.
DOWNLOAD FREE E-BOOK
What is the average open rate? And what is a good one?
According to Benchmark, the average open rate in 2021 was 19.96%. Analyses indonesia email list by Mailchimp and Campaign Monitor yielded slightly more positive results – 21.33% and 21.5%, respectively.
Of course, there are areas that achieve higher open rates (for example, the non-profit sector, finance, education, and fitness & wellness have 25–28% OR), but in general, you can be satisfied with an open rate of around 20%.
How to increase open rates
In the previous part of the article, we explained that insufficient OR can be caused by various factors. Therefore, there is no universal solution that is guaranteed to work. You need to try it and gradually find what really helps you. Try:
write shorter and more impactful articles,
segment your audience as much as possible to send relevant (and ideally personalized) content to everyone,
change the day, time and frequency of sending emails,
test different sender names and email addresses.
You'll see that sooner or later you'll find out what the dog was buried in. And you'll get a recipe that you can cook with just minor changes in ingredients and seasonings so that your audience will enjoy it every time.