Book eBooks are a fantastic way to share in-depth information

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However, creating an eBook takes a lot of time and effort, especially when compared to other lead magnets like checklists. This means you’ll need to ensure good conversion rates.

The key is to offer readers a solid benefit. What’s in it for them?

For example, check out this free eBook from Blog Tyrant .

An example of an ebook lead magnet, published by Blog Tyrant
It shows you how to create a successful blog in ANY niche. That’s an irresistible benefit for Blog Tyrant’s target audience. That said, we only recommend creating an eBook if you can offer a clear, tangible benefit.

If you sell eBooks online, you can tweak this formula and offer the first chapter as a free lead magnet.

Alternatively, if you’ve published a series gambling database turkey of related eBooks, you could offer the first part for free. This allows you to capture leads who are already interested in your work.

2. Resource Guide
A resource guide is a collection of recommended items, such as books, digital downloads , apps, or even physical products.

Many companies use resource guides to share information in a straightforward, easy-to-understand way. For example, you might list the key tools to help you achieve a specific goal.

An example of a resource guide, used to capture leads
We do something similar at WPBeginner with our free WordPress toolkit. It outlines all the hosting providers , plugins, and themes we recommend for WordPress users.

Resource guides can position you as an expert in your field who can recommend valuable resources. At the same time, they require less time and effort to develop than other lead magnets like podcasts and workbooks.