7 Free Tools to Measure and Compare Your Brand or Company's Twitter Influence January 22, 2012
Posted: Sat Apr 05, 2025 6:41 am
The number of Twitter followers is an interesting metric, but not a determining factor: what matters is relevance and the ability to influence the community . And other factors come into play in this metric: mentions, retweets, lists, replies... In short, the ability to engage and amplify the message .
Understanding and properly interpreting Twitter country email list influence is essential to a brand or company's social media strategy: not only their own, but also that of their competitors. There are seven free tools to calculate it, although the algorithm they use varies in each case.
1. Klout .
Since its launch in 2008, Klout has analyzed the profiles of some 85 million users, and some 3,500 companies use it, according to their blog . Klout assigns a score between 1 and 100 and indicates the topics on which the user is influential, how many people are influenced, whether it's their immediate network or follower connections (true reach), their influence (amplification), and their network impact.
Strengths. Klout assigns a category based on influence : celebrity, leader, socializer, networker, specialist, activist, etc. In addition, it extracts the main profiles influenced , which facilitates segmentation and planning actions with relevant audiences. The main metrics are shown in a monthly evolution graph, and it also calculates retweets and mentions from the last 90 days. It also offers companies the possibility of rewarding the most prominent and influential members of their community with Perks , that is, exclusive products or experiences, such as the chance to test a new Audi model for a weekend, or attend a Disney premiere. It also allows you to integrate other social networks , not just Twitter, and compare your own Klout with that of other profiles.
Weaknesses . Very few, actually. Perhaps the fact that the progress charts don't reflect what's driving the score up or down , so the final result can sometimes be somewhat random.
Understanding and properly interpreting Twitter country email list influence is essential to a brand or company's social media strategy: not only their own, but also that of their competitors. There are seven free tools to calculate it, although the algorithm they use varies in each case.
1. Klout .
Since its launch in 2008, Klout has analyzed the profiles of some 85 million users, and some 3,500 companies use it, according to their blog . Klout assigns a score between 1 and 100 and indicates the topics on which the user is influential, how many people are influenced, whether it's their immediate network or follower connections (true reach), their influence (amplification), and their network impact.
Strengths. Klout assigns a category based on influence : celebrity, leader, socializer, networker, specialist, activist, etc. In addition, it extracts the main profiles influenced , which facilitates segmentation and planning actions with relevant audiences. The main metrics are shown in a monthly evolution graph, and it also calculates retweets and mentions from the last 90 days. It also offers companies the possibility of rewarding the most prominent and influential members of their community with Perks , that is, exclusive products or experiences, such as the chance to test a new Audi model for a weekend, or attend a Disney premiere. It also allows you to integrate other social networks , not just Twitter, and compare your own Klout with that of other profiles.
Weaknesses . Very few, actually. Perhaps the fact that the progress charts don't reflect what's driving the score up or down , so the final result can sometimes be somewhat random.