A sloppy product description
Posted: Sat Apr 05, 2025 6:30 am
I can see you saying to yourself: "A visitor who is looking for a product like mine and arrives at my product page, a simple price and a beautiful photo are enough to win them over." But no!
Just like in the first point, the Internet user likes to be reassured about the product he is buying. And a sloppy or non-existent description will radiate a lack of professionalism and quality in all your services .
Between two websites selling the same product at the same price, one with a clear and detailed description and the other without any description.
Which website will a user who is unfamiliar with either site make the purchase? I have a rough idea.
Example of a product sold in the Rose Bonbon store .
Same product sold on a fictitious Panierdachat store with the product name as a description – much less seller.
Do you have hundreds of products? And this work can take hours of updating?
Think about the potential rewards. A customer who is captivated by your product presentation and your store will be more likely to make a purchase. And multiply that by the number of visitors who will be captivated.
I think this work is worth it.
What you need to do:
Add an explanatory description to all gambling database taiwan your products , listing the product's benefits.
Add technical details of your product when necessary: Dimensions, weight, technical name, etc.
With Google Analytics , analyze the number of visits to your product pages and compare it with the number of purchases you made in the same period (using the Panierdachat sales reports ). Normally, the Purchases/Visits percentage should be the same for each of your products. Isn't that the case? See what's not convincing about the poor performers (perhaps a description that's too short or not sales-oriented enough).
Just like in the first point, the Internet user likes to be reassured about the product he is buying. And a sloppy or non-existent description will radiate a lack of professionalism and quality in all your services .
Between two websites selling the same product at the same price, one with a clear and detailed description and the other without any description.
Which website will a user who is unfamiliar with either site make the purchase? I have a rough idea.
Example of a product sold in the Rose Bonbon store .
Same product sold on a fictitious Panierdachat store with the product name as a description – much less seller.
Do you have hundreds of products? And this work can take hours of updating?
Think about the potential rewards. A customer who is captivated by your product presentation and your store will be more likely to make a purchase. And multiply that by the number of visitors who will be captivated.
I think this work is worth it.
What you need to do:
Add an explanatory description to all gambling database taiwan your products , listing the product's benefits.
Add technical details of your product when necessary: Dimensions, weight, technical name, etc.
With Google Analytics , analyze the number of visits to your product pages and compare it with the number of purchases you made in the same period (using the Panierdachat sales reports ). Normally, the Purchases/Visits percentage should be the same for each of your products. Isn't that the case? See what's not convincing about the poor performers (perhaps a description that's too short or not sales-oriented enough).