Cumulative loyalty program
Posted: Sat Dec 21, 2024 3:49 am
Discount loyalty program
In this case, customers are given discount cards free of charge or for a very small cost, which provide the right to purchase goods or services at a fixed discount.
Discount cards are universally applicable italy phone number for whatsapp and are used by both retail stores and service organizations. This is one of the simplest loyalty program options: all you need to do is design and print the cards, which can be plastic or even paper.
The next step in the development of customer loyalty programs is usually the use of cumulative cards, which are currently very common. They are most widely used by large retail chains of all-Russian scale. The cumulative cards record the purchase history of a given client, and in accordance with their purchasing activity, they are rewarded with points or a certain status.
Points are essentially cashback that can be used to pay for purchases in this retail chain. They are awarded as a fixed percentage of the total check amount, and there are also additional points for purchasing goods participating in promotions. As a rule, points are equal to rubles in a 1:1 ratio, and as they accumulate, they can be used to pay for subsequent purchases - up to 100% of the cost of the goods or services.
One of the varieties of the cumulative program is the BTL mechanics of "gift for purchase". Here, each purchase is recorded with a mark or stamp on a special card (although a minimum amount can be set), and each step in filling out the card gives the right to receive the product for free or at a significant discount. For example, for a customer who ordered 5 pizzas, the sixth will be free.
In this case, customers are given discount cards free of charge or for a very small cost, which provide the right to purchase goods or services at a fixed discount.
Discount cards are universally applicable italy phone number for whatsapp and are used by both retail stores and service organizations. This is one of the simplest loyalty program options: all you need to do is design and print the cards, which can be plastic or even paper.
The next step in the development of customer loyalty programs is usually the use of cumulative cards, which are currently very common. They are most widely used by large retail chains of all-Russian scale. The cumulative cards record the purchase history of a given client, and in accordance with their purchasing activity, they are rewarded with points or a certain status.
Points are essentially cashback that can be used to pay for purchases in this retail chain. They are awarded as a fixed percentage of the total check amount, and there are also additional points for purchasing goods participating in promotions. As a rule, points are equal to rubles in a 1:1 ratio, and as they accumulate, they can be used to pay for subsequent purchases - up to 100% of the cost of the goods or services.
One of the varieties of the cumulative program is the BTL mechanics of "gift for purchase". Here, each purchase is recorded with a mark or stamp on a special card (although a minimum amount can be set), and each step in filling out the card gives the right to receive the product for free or at a significant discount. For example, for a customer who ordered 5 pizzas, the sixth will be free.