10 e-commerce tips to reduce your bounce rate
Posted: Sat Apr 05, 2025 5:43 am
Attracting lots of visitors is one thing, converting them into buyers is another!
One of the main key factors to consider is bounce rate.
Synonymous with good ergonomics, it provides information on the behavior of your visitors and allows you to determine the percentage of visitors leaving your website without having viewed a single page or interacted with the page of your destination site.
But what is a good bounce rate? How can you analyze it to understand the reasons why your visitors leave your website? And how can you reduce it to increase your sales and generate revenue?
The first step is to identify the underlying causes;
The second is to identify levers for improvement and then establish incentive strategies with the aim of converting visitors into buyers and recovering lost sales.
We share 10 tactics to reduce your bounce rate and increase your conversion rate.
Analyze bounce rate and conversion rate 1. Analyze the bounce rate on Google Analytics
Using Google Analytics ' customer overseas chinese database journey analysis tool , you can see your bounce rate in real time and how it changes over time.
Simply go to Behavior – Overview ; or Site Content – All Pages .
There are several factors that can explain a high bounce rate, including:
Poor design, navigation, usability making the user experience on your website uninteresting and unattractive
A message that is not consistent and relevant to your product offering, and does not respect the promise of your marketing campaigns
Poor ergonomics and accessibility of essential information
A lack of clear calls to action.
To give you an idea, the average bounce rate for an e-commerce site is 47%.
One of the main key factors to consider is bounce rate.
Synonymous with good ergonomics, it provides information on the behavior of your visitors and allows you to determine the percentage of visitors leaving your website without having viewed a single page or interacted with the page of your destination site.
But what is a good bounce rate? How can you analyze it to understand the reasons why your visitors leave your website? And how can you reduce it to increase your sales and generate revenue?
The first step is to identify the underlying causes;
The second is to identify levers for improvement and then establish incentive strategies with the aim of converting visitors into buyers and recovering lost sales.
We share 10 tactics to reduce your bounce rate and increase your conversion rate.
Analyze bounce rate and conversion rate 1. Analyze the bounce rate on Google Analytics
Using Google Analytics ' customer overseas chinese database journey analysis tool , you can see your bounce rate in real time and how it changes over time.
Simply go to Behavior – Overview ; or Site Content – All Pages .
There are several factors that can explain a high bounce rate, including:
Poor design, navigation, usability making the user experience on your website uninteresting and unattractive
A message that is not consistent and relevant to your product offering, and does not respect the promise of your marketing campaigns
Poor ergonomics and accessibility of essential information
A lack of clear calls to action.
To give you an idea, the average bounce rate for an e-commerce site is 47%.