Why track “agency metrics”?

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These marketing agency KPIs can be "marketing-related," "financial," or "operational," depending on which aspect of the agency is being measured.


Tracking agency metrics is essential for any marketing agency that wants to grow and stay competitive.

These metrics provide a clear overview of what works and what doesn't, helping agency founders and management make data-driven decisions.

If you can't measure it, you can't improve it.

- Peter Drucker

By monitoring key metrics and KPIs, agencies can identify areas for improvement, optimize facebook database campaign performance, and ultimately deliver better results for their clients.

Additionally, tracking agency metrics allows you to measure profitability, predict revenue , and improve internal productivity, giving you the insights needed to effectively scale your business.

Without tracking these key data points, agencies risk losing [focus], missing [opportunities], and falling behind [competitors].

Now that you know why you should track agency metrics, let's take a closer look at the different metrics and KPIs you should track within your agency.

Top Agency Metrics & KPIs You Should Track
Generated leads
One of the most important agency metrics to track is the number of leads generated.