Measure and optimize: never stop adjusting

[Jahangir655]

Measure and optimize: never stop adjusting
Measure what works and what doesn't
By now, you should be confident you know everything there is to know about lead nurturing and you've got this under control. Fully understand? Well, no. Sorry, you're not done yet. You can't just set it up and walk away. The point is, you'll have to keep tweaking it. Always. Seriously.


You need to track the numbers. Are people actually reading the g cash database emails you send? Are they clicking on them? Or are they just forgetting to reply? If they're inactive, that indicates a problem. Maybe it's your content. Maybe it's a lack of clarity in your call to action. Honestly, it could be anything. It's up to you to figure out the solution.


Yes, you have the tools you need: CRM, automation, and more. Use them. But don't just focus on the numbers. Put them to good use. Mix things up. Test different subject lines and CTAs with A/B testing. Tweak your content. Test the timing of your emails. Keep tweaking things until something works.