Report on the use of AI in marketing

[sumonasumonakha.t]

For example, tools like Jasper, ChatGPT, and Google Gemini are already part of our content production processes here at SEOptimer and many other well-known companies on the web.

I think more companies will start to integrate AI into their processes, as Steve DiMatteo of Sixth City Marketing puts it:

Steve DiMatteo from Sixth City MarketingAI will be the #1 thing that will change the SEO landscape in 2025, but not from the perspective of eliminating writers' jobs or simply doing the work for all of us in the digital marketing world. No, it will simply be another tool in the arsenal, another way marketers can develop a content strategy that showcases a brand's expertise and authority on a particular topic.

- Steve DiMatteo, Senior SEO Strategist and Content Manager at Sixth City Marketing

And the data supports these claims. According to a report by Basis Technologies, 72% of gcash database marketers use generative AI tools in their work at least once a month.



I think this number is likely to only increase as these tools become more advanced and better at specific "SEO-related" tasks.

For example, a tool like AltTextGenerator can be used to generate alt text tags for images using AI technology.