Measuring is knowing: make lead quality transparent with data
Posted: Mon Dec 23, 2024 9:54 am
You know who you want to approach and how to reach this person. But that is no guarantee for high lead quality. By actually making your lead-to-sale process transparent with data, you can steer more specifically towards attracting the leads that yield the most.
Use smarts to gain insights from contact moments:
Call tracking to find out where a lead came from.
A tool like Leadinfo that allows you to investigate who has visited your website.
What you ultimately want to work email id database free download towards is that your lead-to-sale funnel is mapped with online and offline conversion tracking . In addition, make sure that you focus the conversion tracking on channel, campaign and turnover. By distinguishing from which channel a lead comes, you can map quality differences and manage them. For example, you can find out which lead magnet produces the best leads, or via which channel you can best promote your premium product.
In summary, the goal is to get your data landscape in order to find out what a lead is worth and where a quality lead comes from. Map your current workflow, connect available data, investigate the bottlenecks and discover where you get the most revenue from. For example, you may discover that many more quality leads come in via a specific channel or campaign, allowing you to use your marketing efforts more efficiently.
6. Be smart with your media budget and focus on retargeting
Use retargeting to reach leads who have already shown interest in your product or service. By continuing to target them with relevant and qualitative content, you increase the chance that they will eventually become customers. Also, take a critical look at your media budget. Are there any shifts required based on your acquired insights about lead quality? This way you don't spend money unnecessarily.
Use smarts to gain insights from contact moments:
Call tracking to find out where a lead came from.
A tool like Leadinfo that allows you to investigate who has visited your website.
What you ultimately want to work email id database free download towards is that your lead-to-sale funnel is mapped with online and offline conversion tracking . In addition, make sure that you focus the conversion tracking on channel, campaign and turnover. By distinguishing from which channel a lead comes, you can map quality differences and manage them. For example, you can find out which lead magnet produces the best leads, or via which channel you can best promote your premium product.
In summary, the goal is to get your data landscape in order to find out what a lead is worth and where a quality lead comes from. Map your current workflow, connect available data, investigate the bottlenecks and discover where you get the most revenue from. For example, you may discover that many more quality leads come in via a specific channel or campaign, allowing you to use your marketing efforts more efficiently.
6. Be smart with your media budget and focus on retargeting
Use retargeting to reach leads who have already shown interest in your product or service. By continuing to target them with relevant and qualitative content, you increase the chance that they will eventually become customers. Also, take a critical look at your media budget. Are there any shifts required based on your acquired insights about lead quality? This way you don't spend money unnecessarily.