How to Analyze Competitors in SEO [in Commercial Topics]
Posted: Mon Dec 23, 2024 9:28 am
Content
1. Analysis of semantics
2. Analysis of the structure, content of the site and commercial indicators
The leaders of search results are ranked highly for a reason: these sites better meet the needs of users and solve their problems more successfully.
In this article, we will not touch upon the analysis oftelegram dating philippines external links and text indicators of competitors. Let's talk about what is important for your clients: information, ease of use, functionality, commercial parameters of the site.
1. Analysis of semantics
The keywords that your competitors are promoting can be very useful in your SEO strategy. Firstly, the semantics of top sites will show the overall picture: what type of queries are involved in promotion. Secondly, it will help you find out what services or products your competitors are selling that you don’t have.
Let's take a closer look. You can find competitors' words using the PromoPult SEO module.
After logging into the system, select the “Search Engine Promotion SEO” tool and enter your website address.
Switch to the next tab "Keywords". Clicking on the link "Professional mode" on the right side of the window opens access to the interface where you will work with the semantics of competitors.
For semantic analysis, five leaders in the subject are automatically selected. As a rule, these are large aggregator platforms or large federal networks, with which it is not entirely correct to make a comparison.
We recommend manually specifying the URLs of those competitors that can be called direct: they operate in the same region, have a similar range of goods or services, and a similar network of offices or sales points.
For example, we specify the website address of a CASCO and OSAGO insurance broker from the TOP-10 and get a list of 2620 words by which it attracts search traffic. The screenshot shows only a fragment of this list.
What information can be extracted from a competitor's semantics?
Ideas for a commercial proposal. For example, the first request on the list [OSAGO home insurance] indicates that a courier will visit customers. After reviewing the entire list of requests, you will discover other services of the company that are in demand and can probably be implemented in your business.
Ideas for content development of the site. The semantics of this broker contains many information requests:
[technical inspection for trucks];
[what documents are needed for comprehensive insurance];
[how to determine the driver class for compulsory motor third party liability insurance] etc.
This suggests that the company is focusing on useful content (articles) and attracting additional cheap traffic through non-commercial low-frequency queries.
This direction in the development of the site is welcomed by search engines - even if this traffic does not bring instant sales, users read articles, the site shows good behavioral metrics. All this has a positive effect on the ranking of the site, including for commercial queries.
Another advantage of promotion by informational queries is the transfer of traffic to transactional pages (product cards, service pages) due to internal linking. Someone who was simply interested in a question may well become a client.
Information sections, regularly updated with new articles, are a very powerful tool in optimizing a commercial site.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
2. Analysis of the structure, content of the site and commercial indicators
The websites of top competitors can be taken as a model. Again, do not copy their content, but identify the features of internal optimization and do something similar on your resource.
2.1. Structure
When analyzing competitors, pay attention to how their sections are presented. It happens that in order to save time, a number of queries are combined in one section or even on one page. In such a situation, promotion can be difficult, and for some queries, even impossible. Analysis of top competitors will help you avoid these mistakes and build a site structure that is correct from an SEO point of view.
You can evaluate the structure visually by studying the site menu in the header and sidebar (and sometimes in the footer).
In addition, you can cluster queries. In short, clustering defines similar queries into groups that can be promoted in one section or on one page of the site. But the grouping is not done randomly, but based on the analysis of TOP sites - on the example of their successful implementation.
Correct distribution of queries in the website structure is the key to successful promotion.
2.2. Content
The quality of the layout and materials certainly plays an important role, and it is definitely worth paying attention to. However, it is equally important to analyze the organization of the content and its functionality on the landing pages of the site.
Functional content works equally well to solve user problems and SEO tasks of the site. If such techniques are used by competitors, you should have them too. We are talking about filters and sorting, online calculators, online consultants, questionnaires and "votes", gamification, virtual fitting rooms and other interesting things that involve the user in interaction.
1. Analysis of semantics
2. Analysis of the structure, content of the site and commercial indicators
The leaders of search results are ranked highly for a reason: these sites better meet the needs of users and solve their problems more successfully.
In this article, we will not touch upon the analysis oftelegram dating philippines external links and text indicators of competitors. Let's talk about what is important for your clients: information, ease of use, functionality, commercial parameters of the site.
1. Analysis of semantics
The keywords that your competitors are promoting can be very useful in your SEO strategy. Firstly, the semantics of top sites will show the overall picture: what type of queries are involved in promotion. Secondly, it will help you find out what services or products your competitors are selling that you don’t have.
Let's take a closer look. You can find competitors' words using the PromoPult SEO module.
After logging into the system, select the “Search Engine Promotion SEO” tool and enter your website address.
Switch to the next tab "Keywords". Clicking on the link "Professional mode" on the right side of the window opens access to the interface where you will work with the semantics of competitors.
For semantic analysis, five leaders in the subject are automatically selected. As a rule, these are large aggregator platforms or large federal networks, with which it is not entirely correct to make a comparison.
We recommend manually specifying the URLs of those competitors that can be called direct: they operate in the same region, have a similar range of goods or services, and a similar network of offices or sales points.
For example, we specify the website address of a CASCO and OSAGO insurance broker from the TOP-10 and get a list of 2620 words by which it attracts search traffic. The screenshot shows only a fragment of this list.
What information can be extracted from a competitor's semantics?
Ideas for a commercial proposal. For example, the first request on the list [OSAGO home insurance] indicates that a courier will visit customers. After reviewing the entire list of requests, you will discover other services of the company that are in demand and can probably be implemented in your business.
Ideas for content development of the site. The semantics of this broker contains many information requests:
[technical inspection for trucks];
[what documents are needed for comprehensive insurance];
[how to determine the driver class for compulsory motor third party liability insurance] etc.
This suggests that the company is focusing on useful content (articles) and attracting additional cheap traffic through non-commercial low-frequency queries.
This direction in the development of the site is welcomed by search engines - even if this traffic does not bring instant sales, users read articles, the site shows good behavioral metrics. All this has a positive effect on the ranking of the site, including for commercial queries.
Another advantage of promotion by informational queries is the transfer of traffic to transactional pages (product cards, service pages) due to internal linking. Someone who was simply interested in a question may well become a client.
Information sections, regularly updated with new articles, are a very powerful tool in optimizing a commercial site.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
2. Analysis of the structure, content of the site and commercial indicators
The websites of top competitors can be taken as a model. Again, do not copy their content, but identify the features of internal optimization and do something similar on your resource.
2.1. Structure
When analyzing competitors, pay attention to how their sections are presented. It happens that in order to save time, a number of queries are combined in one section or even on one page. In such a situation, promotion can be difficult, and for some queries, even impossible. Analysis of top competitors will help you avoid these mistakes and build a site structure that is correct from an SEO point of view.
You can evaluate the structure visually by studying the site menu in the header and sidebar (and sometimes in the footer).
In addition, you can cluster queries. In short, clustering defines similar queries into groups that can be promoted in one section or on one page of the site. But the grouping is not done randomly, but based on the analysis of TOP sites - on the example of their successful implementation.
Correct distribution of queries in the website structure is the key to successful promotion.
2.2. Content
The quality of the layout and materials certainly plays an important role, and it is definitely worth paying attention to. However, it is equally important to analyze the organization of the content and its functionality on the landing pages of the site.
Functional content works equally well to solve user problems and SEO tasks of the site. If such techniques are used by competitors, you should have them too. We are talking about filters and sorting, online calculators, online consultants, questionnaires and "votes", gamification, virtual fitting rooms and other interesting things that involve the user in interaction.