Read on to see how easy it is to start implementing SEO on your blog.
Posted: Mon Dec 23, 2024 9:10 am
Ten Tips for Writing SEO-Friendly Blog Posts
1. Optimize your meta tags
Optimizing your meta tags is considered the foundation and skeleton of the SEO process. Meta tags explain to search engines what your blog posts are about. That’s why this is the start of any solid SEO campaign. In this section, we will go over the 4 main meta tags that you should focus on, which are: title tags, heading tags (i.e. H1 tags), and meta descriptions.
Title tags
The queen of all tags and the one that carries the most weight is the title tag.
The title tag is typically seen in two places: first in search results as the top hyperlink and second, contact number data in certain browser tabs. It is important that you develop your title tag so that it is as close to 70 characters as possible and that the most important keyword terms are in place.
Meta Descriptions
A meta description is a short snippet of content that appears in search results below the title tag of your blog post. Meta descriptions do not provide SEO value, however, they are incredibly important when it comes to click-through rates that indirectly benefit your overall SEO.
Header tags
Heading tags (H1, H2) are important and similar to title tags. So try to use them wisely. On the front end of your blog, only visible tags are displayed. It is important that they not only contain the most important keywords, but that they are read naturally by visitors. There is no set character limit with heading tags. Just make sure that they are neither too long nor too short. Remember: these should be descriptive and readable for the user!
2. Periodic updating of its content
Never forget that content is king and you have to create your own kingdom. Make sure you are incredibly consistent with your content generation. Google prefers websites that frequently update their sites with unique, fresh, and quality content. Always publishing the same type and length of content quickly becomes boring for both readers and search engines. So don’t forget the following blogging tip: when you vary the types and length of your content, not only do readers become more engaged, but search engines love your site and send you lots of traffic. This is because the mix of lengths and mediums creates a better user experience and is more likely to be useful to searchers.
See also: Top 10 SEO Tips and Techniques for 2024: Improve Your Rankings - Watch Video
3. Make sure your blog is mobile-friendly
Did you know that more people use a search engine from their mobile phone than from a computer?
For all of those valuable search queries that are performed on mobile devices , Google displays mobile-optimized results first . This is yet another example of how Google heavily favors mobile-friendly websites, which has been true ever since the company updated its Penguin algorithm in April 2015. Mobile-responsive websites allow blog pages to have just one URL instead of two: one for desktop and one for mobile, respectively. This helps your post’s SEO because inbound links back to your site won’t be split between the separate URLs. As a result, you’ll centralize the SEO power you gain from these links, helping Google more easily recognize the value of your post and rank it accordingly.
4. Internal link
Inbound links to your content help show search engines the validity or relevance of your content. The same goes for internal links to other pages on your website. If you have written about a topic that is mentioned in your blog post in another blog post, eBook, or web page, it is good practice to link back to that page.
You may have noticed that you do this from time to time throughout this blog post. It is helpful for readers. Internal links will not only help keep visitors on your website, but they will also show other relevant and authoritative pages to search engines. The SEO Panel automatically suggests links to other internal resources on your website. Think of it as a solution for your SEO while also helping your visitors learn more from your content.
5. Quality Backlink
With all the on-site SEO taken care of, it’s now time to focus on off-site SEO, which helps tie everything together. In other words, it’s time to focus on link building.
Creating natural and quality backlinks to your website can really yield significant results. Backlinks help increase your overall domain authority , search engine ranking, and organic traffic.
A simple yet incredibly effective link building strategy is guest posting.
Guest posting is as simple as contacting relevant websites in your blog niche to see if they will accept articles on their website. If you get approved, you will write an article for them and place a link to your blog in the copy or author bio section.
6. Media
Always include at least 1 image in each blog post, and use more if you can. Infographics, videos, and slides are great visual complements to your regular written posts.
7. Long
For your written posts, the minimum should be 400-500 words. That length gives search engines ample text to crawl and plenty of keywords and context clues to help them understand what the article is about. Limit your posts to 5,000 words; anything longer should be an e-book.
8. Use long tail keywords
Longer keyword phrases may not generate as much search traffic as shorter keywords, but they are almost always more relevant to the searcher and much easier to rank for. Longer keyword phrases are often used by potential customers looking for more in-depth and specific information on a topic, making them ideal for blog posts.
9. Links to other blog posts.
Using internal links to other blog posts while writing is a great writing tip that helps reap many benefits for both readers and search engines:
1. Help readers find what they're looking for.
2. Help your audience know, like and trust you.
3. It helps search engines crawl every page on your site.
4. Useful for search engines creating an accurate sitemap.
10. Create your own image
Every article you publish should have at least one good image, making it more visually appealing and easier to share through visual social networks like Pinterest. Creating your own images when possible helps you generate more traffic through image search and build awareness of your brand as it is shared on Flickr, Pinterest, and other channels.
Conclusion
SEO is an ever-changing and evolving strategy that requires dedication to stay on top of it. However, these tried-and-true methods will likely always matter in the eyes of Google and other major search engines.
1. Optimize your meta tags
Optimizing your meta tags is considered the foundation and skeleton of the SEO process. Meta tags explain to search engines what your blog posts are about. That’s why this is the start of any solid SEO campaign. In this section, we will go over the 4 main meta tags that you should focus on, which are: title tags, heading tags (i.e. H1 tags), and meta descriptions.
Title tags
The queen of all tags and the one that carries the most weight is the title tag.
The title tag is typically seen in two places: first in search results as the top hyperlink and second, contact number data in certain browser tabs. It is important that you develop your title tag so that it is as close to 70 characters as possible and that the most important keyword terms are in place.
Meta Descriptions
A meta description is a short snippet of content that appears in search results below the title tag of your blog post. Meta descriptions do not provide SEO value, however, they are incredibly important when it comes to click-through rates that indirectly benefit your overall SEO.
Header tags
Heading tags (H1, H2) are important and similar to title tags. So try to use them wisely. On the front end of your blog, only visible tags are displayed. It is important that they not only contain the most important keywords, but that they are read naturally by visitors. There is no set character limit with heading tags. Just make sure that they are neither too long nor too short. Remember: these should be descriptive and readable for the user!
2. Periodic updating of its content
Never forget that content is king and you have to create your own kingdom. Make sure you are incredibly consistent with your content generation. Google prefers websites that frequently update their sites with unique, fresh, and quality content. Always publishing the same type and length of content quickly becomes boring for both readers and search engines. So don’t forget the following blogging tip: when you vary the types and length of your content, not only do readers become more engaged, but search engines love your site and send you lots of traffic. This is because the mix of lengths and mediums creates a better user experience and is more likely to be useful to searchers.
See also: Top 10 SEO Tips and Techniques for 2024: Improve Your Rankings - Watch Video
3. Make sure your blog is mobile-friendly
Did you know that more people use a search engine from their mobile phone than from a computer?
For all of those valuable search queries that are performed on mobile devices , Google displays mobile-optimized results first . This is yet another example of how Google heavily favors mobile-friendly websites, which has been true ever since the company updated its Penguin algorithm in April 2015. Mobile-responsive websites allow blog pages to have just one URL instead of two: one for desktop and one for mobile, respectively. This helps your post’s SEO because inbound links back to your site won’t be split between the separate URLs. As a result, you’ll centralize the SEO power you gain from these links, helping Google more easily recognize the value of your post and rank it accordingly.
4. Internal link
Inbound links to your content help show search engines the validity or relevance of your content. The same goes for internal links to other pages on your website. If you have written about a topic that is mentioned in your blog post in another blog post, eBook, or web page, it is good practice to link back to that page.
You may have noticed that you do this from time to time throughout this blog post. It is helpful for readers. Internal links will not only help keep visitors on your website, but they will also show other relevant and authoritative pages to search engines. The SEO Panel automatically suggests links to other internal resources on your website. Think of it as a solution for your SEO while also helping your visitors learn more from your content.
5. Quality Backlink
With all the on-site SEO taken care of, it’s now time to focus on off-site SEO, which helps tie everything together. In other words, it’s time to focus on link building.
Creating natural and quality backlinks to your website can really yield significant results. Backlinks help increase your overall domain authority , search engine ranking, and organic traffic.
A simple yet incredibly effective link building strategy is guest posting.
Guest posting is as simple as contacting relevant websites in your blog niche to see if they will accept articles on their website. If you get approved, you will write an article for them and place a link to your blog in the copy or author bio section.
6. Media
Always include at least 1 image in each blog post, and use more if you can. Infographics, videos, and slides are great visual complements to your regular written posts.
7. Long
For your written posts, the minimum should be 400-500 words. That length gives search engines ample text to crawl and plenty of keywords and context clues to help them understand what the article is about. Limit your posts to 5,000 words; anything longer should be an e-book.
8. Use long tail keywords
Longer keyword phrases may not generate as much search traffic as shorter keywords, but they are almost always more relevant to the searcher and much easier to rank for. Longer keyword phrases are often used by potential customers looking for more in-depth and specific information on a topic, making them ideal for blog posts.
9. Links to other blog posts.
Using internal links to other blog posts while writing is a great writing tip that helps reap many benefits for both readers and search engines:
1. Help readers find what they're looking for.
2. Help your audience know, like and trust you.
3. It helps search engines crawl every page on your site.
4. Useful for search engines creating an accurate sitemap.
10. Create your own image
Every article you publish should have at least one good image, making it more visually appealing and easier to share through visual social networks like Pinterest. Creating your own images when possible helps you generate more traffic through image search and build awareness of your brand as it is shared on Flickr, Pinterest, and other channels.
Conclusion
SEO is an ever-changing and evolving strategy that requires dedication to stay on top of it. However, these tried-and-true methods will likely always matter in the eyes of Google and other major search engines.