How to Use Gift Registries to Boost Your Holiday Sales
Posted: Mon Dec 23, 2024 8:55 am
Being featured on a gift registry can help increase sales. Here you'll find relevant gift registries and learn how to get featured on them.
yellow gift bag on blue and yellow background
On this page
The hidden potential of gift lists
What are the gift lists like?
How to find relevant gift lists
The best way to request a mention
Create your own gift list
Give yourself more sales
Start your online business today.
For free.
Free trial
As the holiday season approaches , store owners will start juggling to get their deals out there.
Getting off to a good start is crucial. Many canada whatsapp group shoppers do a lot of research ahead of major sales events and holidays. In fact, consumers are starting to look for holiday gift ideas earlier than ever before. According to the National Retail Federation :
40% of US consumers start thinking about their holiday shopping in November.
18% are early buyers who started in September or earlier.
91% of consumers plan to celebrate the holidays this year.
Additionally, Google searches for “gift lists” begin to increase in October, peaking in December.
Click here to start selling online right now with Shopify
Display advertising, email marketing , and retargeting are some of the most common methods for capturing the attention of holiday shoppers. However, there is one strategy with the potential to attract many customers to your store that is often overlooked: gift registries.
The hidden potential of gift lists
The National Retail Federation predicts that consumers will spend a total of approximately $1,007.24 on gifts this holiday season. Shoppers in need of inspiration often turn to curated gift guides and lists.
There are likely websites in your niche that specialize in listing gift lists with products in your category. There are also sites that specialize in creating gift lists across a variety of industries, such as Wishbob .
Most gift lists compile ideas for a loved one or friend, usually based on your relationship with them (e.g., gifts for parents), a shared interest (e.g., gifts for animal lovers), or for special occasions.
Gift registries typically offer a high return on investment for the time you spend. If you get featured on one, you'll be in front of targeted new buyers with high purchase intent, all in exchange for the few minutes you spent writing a compelling pitch. Relatively unique or niche products tend to perform well on most gift registries.
What are the gift lists like?
If you've never seen a gift list, here's an example from Guitarra Sin Límites , aimed at shoppers looking for gifts for guitarists.
screenshot of a gift list
Featured on the Guitar Course Store Blog, this guide is one of the top search results for “gift ideas for guitarists.”
The keyword naturally attracts buyers interested in guitar-related products, and its high ranking ensures a steady flow of traffic, which is ideal for both the publication and the featured businesses.
Your outreach plan may consist of appearing in existing guides like the one above, or proposing to appear in publications that are likely planning to publish a gift list as part of their Christmas editorial programming.
It's always a good sign when a publication has published gift guides before, or if they typically publish product-related content during the holiday season.
How to find relevant gift lists
As you begin researching gift guide blogs and websites in your niche, you may want to organize all of the information into a spreadsheet ( here’s a basic template ). This will make the outreach process easier in the future.
Next, find blogs and websites with gift lists in your niche. For example, if your store sells guitar straps, you can search and contact blogs and websites with gift lists for guitarists.
Go to Google and put yourself in the shoes of someone searching for gift ideas. What would you search for? Here are some keywords and ideas, just replace guitar with your store niche:
Gift list for guitarists
Guitar Gift List 2024
Guitar Gift List 2023 (Offers Suggestions to Update This Year)
Guitar Buying Guide
Guitar Buying Guide 2024
Guitar Buying Guide 2023
Gift ideas for guitarists
Christmas gift ideas for guitarists
Father's Day Gift Ideas for Guitarists
Father's Day Gift List for Guitarists
Gift ideas for guitar lovers
Here's what “Christmas gift ideas for guitarists” comes up with:
Gift registry search results.
You can change the year and holiday to whatever is more appropriate. For example, if you are reading this in the distant future, use 2050. If your products are appropriate for Father's Day, change Christmas to Father's Day.
If you want to specifically find blogs with gift guides, add “inurl:blog.” to your query. Here are some examples:
Guitar Gift Guide inurl:blog/
Guitar Gift Guide 2024 inurl:blog/
Gift ideas for guitar lovers inurl:blog/
Gift list in search results.
Test a few variations of any keywords you identify and add the most relevant and accessible websites to your spreadsheet. It is recommended to add at least 20 sites before beginning the outreach process.
Since you'll likely get multiple results, you'll want to sort them by quality. Here are some criteria that might help:
Is the site accessible? If the gift list is listed on a competing store, chances are they won't have much interest in featuring your products. If you do come across a major publication, keep in mind that the approach will require you to build a relationship with the editor before you can make a successful pitch.
Does the site have an active audience? Check to see if the website is still active and has a reasonably large audience. To do this, look at the date of their most recent post and how many followers they have on social media. Look for other social proof, such as the average number of comments on their blog posts.
The larger the audience, the less accessible the publisher/publication is, so a good middle ground is to go for niche websites and blogs with a loyal following.
The upside to being listed is potentially high, and the long lifespan of most listings means you'll see results for a while unless the site updates it.
yellow gift bag on blue and yellow background
On this page
The hidden potential of gift lists
What are the gift lists like?
How to find relevant gift lists
The best way to request a mention
Create your own gift list
Give yourself more sales
Start your online business today.
For free.
Free trial
As the holiday season approaches , store owners will start juggling to get their deals out there.
Getting off to a good start is crucial. Many canada whatsapp group shoppers do a lot of research ahead of major sales events and holidays. In fact, consumers are starting to look for holiday gift ideas earlier than ever before. According to the National Retail Federation :
40% of US consumers start thinking about their holiday shopping in November.
18% are early buyers who started in September or earlier.
91% of consumers plan to celebrate the holidays this year.
Additionally, Google searches for “gift lists” begin to increase in October, peaking in December.
Click here to start selling online right now with Shopify
Display advertising, email marketing , and retargeting are some of the most common methods for capturing the attention of holiday shoppers. However, there is one strategy with the potential to attract many customers to your store that is often overlooked: gift registries.
The hidden potential of gift lists
The National Retail Federation predicts that consumers will spend a total of approximately $1,007.24 on gifts this holiday season. Shoppers in need of inspiration often turn to curated gift guides and lists.
There are likely websites in your niche that specialize in listing gift lists with products in your category. There are also sites that specialize in creating gift lists across a variety of industries, such as Wishbob .
Most gift lists compile ideas for a loved one or friend, usually based on your relationship with them (e.g., gifts for parents), a shared interest (e.g., gifts for animal lovers), or for special occasions.
Gift registries typically offer a high return on investment for the time you spend. If you get featured on one, you'll be in front of targeted new buyers with high purchase intent, all in exchange for the few minutes you spent writing a compelling pitch. Relatively unique or niche products tend to perform well on most gift registries.
What are the gift lists like?
If you've never seen a gift list, here's an example from Guitarra Sin Límites , aimed at shoppers looking for gifts for guitarists.
screenshot of a gift list
Featured on the Guitar Course Store Blog, this guide is one of the top search results for “gift ideas for guitarists.”
The keyword naturally attracts buyers interested in guitar-related products, and its high ranking ensures a steady flow of traffic, which is ideal for both the publication and the featured businesses.
Your outreach plan may consist of appearing in existing guides like the one above, or proposing to appear in publications that are likely planning to publish a gift list as part of their Christmas editorial programming.
It's always a good sign when a publication has published gift guides before, or if they typically publish product-related content during the holiday season.
How to find relevant gift lists
As you begin researching gift guide blogs and websites in your niche, you may want to organize all of the information into a spreadsheet ( here’s a basic template ). This will make the outreach process easier in the future.
Next, find blogs and websites with gift lists in your niche. For example, if your store sells guitar straps, you can search and contact blogs and websites with gift lists for guitarists.
Go to Google and put yourself in the shoes of someone searching for gift ideas. What would you search for? Here are some keywords and ideas, just replace guitar with your store niche:
Gift list for guitarists
Guitar Gift List 2024
Guitar Gift List 2023 (Offers Suggestions to Update This Year)
Guitar Buying Guide
Guitar Buying Guide 2024
Guitar Buying Guide 2023
Gift ideas for guitarists
Christmas gift ideas for guitarists
Father's Day Gift Ideas for Guitarists
Father's Day Gift List for Guitarists
Gift ideas for guitar lovers
Here's what “Christmas gift ideas for guitarists” comes up with:
Gift registry search results.
You can change the year and holiday to whatever is more appropriate. For example, if you are reading this in the distant future, use 2050. If your products are appropriate for Father's Day, change Christmas to Father's Day.
If you want to specifically find blogs with gift guides, add “inurl:blog.” to your query. Here are some examples:
Guitar Gift Guide inurl:blog/
Guitar Gift Guide 2024 inurl:blog/
Gift ideas for guitar lovers inurl:blog/
Gift list in search results.
Test a few variations of any keywords you identify and add the most relevant and accessible websites to your spreadsheet. It is recommended to add at least 20 sites before beginning the outreach process.
Since you'll likely get multiple results, you'll want to sort them by quality. Here are some criteria that might help:
Is the site accessible? If the gift list is listed on a competing store, chances are they won't have much interest in featuring your products. If you do come across a major publication, keep in mind that the approach will require you to build a relationship with the editor before you can make a successful pitch.
Does the site have an active audience? Check to see if the website is still active and has a reasonably large audience. To do this, look at the date of their most recent post and how many followers they have on social media. Look for other social proof, such as the average number of comments on their blog posts.
The larger the audience, the less accessible the publisher/publication is, so a good middle ground is to go for niche websites and blogs with a loyal following.
The upside to being listed is potentially high, and the long lifespan of most listings means you'll see results for a while unless the site updates it.