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Posted: Mon Dec 23, 2024 8:06 am
Telling a story, in fact, makes the message more understandable, people are able to remember it better and above all they identify with it. In this way, a bond of trust is created with the company that is able, thus, to transform a virtual dimension into a human one .
Hook problem\solution
The second hook is related to the user's need, generated by a problem.
Your task is to identify the common problem of your target (see how important it is to study it in depth!), make it even more evident and finally offer an immediate solution.
What we have just mentioned is one of denmark mobile number the most famous copywriting techniques: PAS , the acronym for Problem , Agitate , Solve . Your audience has a problem, they are afraid and they are reading up to calm down. The PAS model leverages this front and captures attention.
Example : “Do you want to start working in the world of social media but don’t know where to start? (problem and effective hook) . Discover Marketing Espresso Academy and learn from our courses (solution) .
This is not just an example, it's the reality,
Information hook
The third hook creates curiosity through the disclosure of clear and precise information.
Using data and research results as the first sentence of your copy will be able to persuade the audience and get them on your side.
An example? Here it is: “75% of the people reading this article also follow Marketing Espresso on Instagram” . Immediately after, we will write a sentence that reveals the objective of the copy, inviting people to follow us on the platform, and it could start just like this: “this is why you should do it too.
Hook problem\solution
The second hook is related to the user's need, generated by a problem.
Your task is to identify the common problem of your target (see how important it is to study it in depth!), make it even more evident and finally offer an immediate solution.
What we have just mentioned is one of denmark mobile number the most famous copywriting techniques: PAS , the acronym for Problem , Agitate , Solve . Your audience has a problem, they are afraid and they are reading up to calm down. The PAS model leverages this front and captures attention.
Example : “Do you want to start working in the world of social media but don’t know where to start? (problem and effective hook) . Discover Marketing Espresso Academy and learn from our courses (solution) .
This is not just an example, it's the reality,
Information hook
The third hook creates curiosity through the disclosure of clear and precise information.
Using data and research results as the first sentence of your copy will be able to persuade the audience and get them on your side.
An example? Here it is: “75% of the people reading this article also follow Marketing Espresso on Instagram” . Immediately after, we will write a sentence that reveals the objective of the copy, inviting people to follow us on the platform, and it could start just like this: “this is why you should do it too.