The bio of the Italian profile of the airline is clear and shows us from the beginning how the brand wants to communicate with us. Its feed is invaded by MEMES and GIFs that take on real situations that we have all experienced at least once in our lives (yes, the flight at 6 in the morning always seems like a good idea but then ...).
and tone of voice that the brand uses to attract the attention of travellers, and of the user in general, and which have only one goal: sharing .
UGC
UGC or User Generated Content danish number phone is content created by your community and which has the function of testimony towards those people who do not know your brand, the product or the service offered .
This content is true and authentic, reaches a wider audience (your followers' followers, maximizing your budget ) and shows the uses of the product or service in everyday life. This is what your audience appreciates. Real customers who tell their experience, in fact, generate trust and influence the purchasing process.
Here's why you should include UGC in your brand's content strategy:
Customers become credible sellers : every photo, review or testimonial is an authentic endorsement. This is how you attract new audiences: people trust people (especially if they are real and not actors).
They generate brand awareness . is recognizing and spreading your brand message to others. This generates familiarity and therefore trust.
They create authenticity . Paid advertising will never generate as much traction as content generated by real, unpaid people.