WhatsApp Business: how to use it for your business
Posted: Mon Dec 23, 2024 7:09 am
WhatsApp Business is no longer a new tool. And the feature was launched precisely because the number of users of the app continues to grow in Brazil.
Even before WhatsApp Business, it was common for people to look for a company's number to ask questions. Many customers, in fact, already prefer to buy through the app.
With the ease and agility offered by WhatsApp, staying away from the tool is no longer an option. But how can you use it properly to build relationships and generate sales ?
Find out with the WhatsApp Business tips below!
WhatsApp Business Features
WhatsApp Business accounts are indicated as such for other users. In them, you can place your company logo and other important information, such as opening hours, company website, description and location of the business.
In addition, the app provides some data that argentina mobile number can be used by your business to optimize communication . For example, you can see the opening rate of sent messages, as well as the number of messages read.
Finally, WhatsApp Business offers the possibility of using chatbots. With this tool, you can set a greeting message for customers. In addition, you can send absence messages when your service is not active.
Tips for using WhatsApp Business
Although the tool is evolving, it is not enough to create a profile and send several messages to get results with WhatsApp Business.
As with any other communication and sales channel, you need to start with a strategy and keep in mind good usage practices.
1 – Don’t be invasive
WhatsApp is a very personal communication tool , so you may be seen as invasive and unpleasant if you start sending messages to everyone.
Ideally, the app should only be used with customers who have already interacted with your company at some point. And, of course, always ask for permission to send this type of message beforehand.
2 – Adapt the language to the environment
Another important point is that WhatsApp Business is a very personal tool . Therefore, it may be interesting to make the language more relaxed and even use emoticons.
Just be careful not to overdo it and, again, be too invasive with your customers.
3 – Take advantage of the app’s other features
WhatsApp Business isn't limited to just exchanging messages. You can (and should) also use the status space to share news or interact with people.
Here, a good tip is to record short videos to show launches or behind the scenes of your company. Be creative and make the most of all the resources offered!
4 – Be careful with the sending frequency
It is worth noting that WhatsApp is a very personal communication tool. Therefore, there is nothing more unpleasant than companies that send messages all the time.
Be careful not to cross the line between maintaining customer relationships and being annoying. This way, you’ll avoid having your number blocked and you won’t risk driving people away.
Even before WhatsApp Business, it was common for people to look for a company's number to ask questions. Many customers, in fact, already prefer to buy through the app.
With the ease and agility offered by WhatsApp, staying away from the tool is no longer an option. But how can you use it properly to build relationships and generate sales ?
Find out with the WhatsApp Business tips below!
WhatsApp Business Features
WhatsApp Business accounts are indicated as such for other users. In them, you can place your company logo and other important information, such as opening hours, company website, description and location of the business.
In addition, the app provides some data that argentina mobile number can be used by your business to optimize communication . For example, you can see the opening rate of sent messages, as well as the number of messages read.
Finally, WhatsApp Business offers the possibility of using chatbots. With this tool, you can set a greeting message for customers. In addition, you can send absence messages when your service is not active.
Tips for using WhatsApp Business
Although the tool is evolving, it is not enough to create a profile and send several messages to get results with WhatsApp Business.
As with any other communication and sales channel, you need to start with a strategy and keep in mind good usage practices.
1 – Don’t be invasive
WhatsApp is a very personal communication tool , so you may be seen as invasive and unpleasant if you start sending messages to everyone.
Ideally, the app should only be used with customers who have already interacted with your company at some point. And, of course, always ask for permission to send this type of message beforehand.
2 – Adapt the language to the environment
Another important point is that WhatsApp Business is a very personal tool . Therefore, it may be interesting to make the language more relaxed and even use emoticons.
Just be careful not to overdo it and, again, be too invasive with your customers.
3 – Take advantage of the app’s other features
WhatsApp Business isn't limited to just exchanging messages. You can (and should) also use the status space to share news or interact with people.
Here, a good tip is to record short videos to show launches or behind the scenes of your company. Be creative and make the most of all the resources offered!
4 – Be careful with the sending frequency
It is worth noting that WhatsApp is a very personal communication tool. Therefore, there is nothing more unpleasant than companies that send messages all the time.
Be careful not to cross the line between maintaining customer relationships and being annoying. This way, you’ll avoid having your number blocked and you won’t risk driving people away.