The best way to contextualize your results is to make comparisons. So, compare the performance of your e-book with other marketing pieces, paying special attention to the conversion rate and lead generation . If you have other materials published on your website, be sure to see how this digital book format stood out compared to the others.
Discover the best performing channels
Part of your e-book results analysis should focus on the performance of your distribution channels. See which channels managed to bring more visits to your e-book landing page and convert more leads for your company. All of namibia mobile database these elements need to work in harmony to generate quality results.
Measure your cost per lead
There’s no point in overspending and getting less in the future, right? Measuring cost per lead is essential to ensuring that the right level of effort is being put into your marketing efforts. By doing this analysis for your eBook, it’s even easier to see if the format is adding value to your strategy or if you need to rethink your approach.
Learn from audience behavior
The most important aspect of a results analysis is to identify leads and learn from your audience's behavior to be more successful in the future. Try to see how people reacted to your material, whether by checking the click-through rate of your linked offers or even how many chose to download it compared to the total audience impacted.
Learning how to create an e-book is a great way to add value to your audience , win their favor and increase the chances of directing them to your offers. With increasing competition for people's attention on the internet, investing in in-depth, quality content is a great way to stand out. Follow the tips in this article to ensure the best approach when working with this format.