Growth hacking: what it is and why you should apply it to your company
Posted: Sat Feb 22, 2025 9:53 am
Promoting company growth is the most basic premise of growth hacking, combining expertise that includes user acquisition, retention and referral. The strategy enhances growth and helps build best practices through hypotheses and experiments. And despite being applied to businesses of different sizes and segments, it can be said that the term is especially present in the day-to-day of technology companies.
But how does growth hacking work? What is the best way to apply it?
Stay with us until the end and find out more details!
What is growth hacking?
Growth hacking is conceptualized by Sean Ellis, a professional who coined the term and used the strategy to accelerate startups, as experiment-driven marketing . The main concern is to do everything as quickly and at the lowest possible cost. And this only becomes a reality with the use of experiments that can validate the hypotheses.
But be careful: there is no magic formula! You will find several brazil telegram data methodologies on the subject, but that does not mean that they are ideal for your business.
In an interview with RD Station, Ellis emphasized the need to have specific procedures in place:
“Growth Hacking is more about processes than specific tactics. The reality is that most tactics only work for a short period of time. So I recommend running a minimum number of tests per week and then starting to build a team that can reach that number.”
Why apply growth hacking in your company
Growth hacking is the opposite of anything that involves extremely manual processes that demand a lot of time and financial resources. Companies that want to make their businesses scalable, repeatable and sustainable find this possibility to be an interesting alternative.
This is why the technique is so popular among startups because it helps the business grow quickly and with few resources during the transaction, in addition to demonstrating the potential for partners and investors.
Check out the reasons for adopting the technique:
Learning and optimized ideas: Even if experiments have bad results, you can learn and think of new opportunities.
Running parallel experiments: obtaining information takes time, so it is important to carry out different hypotheses to find an improvement.
And as we have already said, there are no miracles. You can (and should!) look for solutions with realistic rates since growth comes from the sum of several hypotheses.
Growth hacking strategies
Although actions depend on the definition of KPIs, which may vary from one company to another, there are processes that usually bring good results for any type of business. Check them out:
Content Marketing
A content marketing strategy offers different benefits: brand recognition, influence on consumers' purchasing decisions, and making your business a reference in the market.
That said, you just need to define what your company’s objective is. Content marketing can help accelerate traffic growth and lead acquisition. The actions you create should be specific to each of the alternatives.
For example, if you want to get more viewers for your company's blog , SEO techniques are essential. Now, if the idea is to increase lead acquisition, create pop-ups, forms, banners and CTAs as capture elements on your website pages.
But how does growth hacking work? What is the best way to apply it?
Stay with us until the end and find out more details!
What is growth hacking?
Growth hacking is conceptualized by Sean Ellis, a professional who coined the term and used the strategy to accelerate startups, as experiment-driven marketing . The main concern is to do everything as quickly and at the lowest possible cost. And this only becomes a reality with the use of experiments that can validate the hypotheses.
But be careful: there is no magic formula! You will find several brazil telegram data methodologies on the subject, but that does not mean that they are ideal for your business.
In an interview with RD Station, Ellis emphasized the need to have specific procedures in place:
“Growth Hacking is more about processes than specific tactics. The reality is that most tactics only work for a short period of time. So I recommend running a minimum number of tests per week and then starting to build a team that can reach that number.”
Why apply growth hacking in your company
Growth hacking is the opposite of anything that involves extremely manual processes that demand a lot of time and financial resources. Companies that want to make their businesses scalable, repeatable and sustainable find this possibility to be an interesting alternative.
This is why the technique is so popular among startups because it helps the business grow quickly and with few resources during the transaction, in addition to demonstrating the potential for partners and investors.
Check out the reasons for adopting the technique:
Learning and optimized ideas: Even if experiments have bad results, you can learn and think of new opportunities.
Running parallel experiments: obtaining information takes time, so it is important to carry out different hypotheses to find an improvement.
And as we have already said, there are no miracles. You can (and should!) look for solutions with realistic rates since growth comes from the sum of several hypotheses.
Growth hacking strategies
Although actions depend on the definition of KPIs, which may vary from one company to another, there are processes that usually bring good results for any type of business. Check them out:
Content Marketing
A content marketing strategy offers different benefits: brand recognition, influence on consumers' purchasing decisions, and making your business a reference in the market.
That said, you just need to define what your company’s objective is. Content marketing can help accelerate traffic growth and lead acquisition. The actions you create should be specific to each of the alternatives.
For example, if you want to get more viewers for your company's blog , SEO techniques are essential. Now, if the idea is to increase lead acquisition, create pop-ups, forms, banners and CTAs as capture elements on your website pages.