A potential customer wants to know more about your company, so they ask a few questions. Will your contact information be easily found?
A report on B2B website usability found that 64% of people want access to contact information when visiting a website.
Ensuring that visitors can find the information they need quickly is essential to good B2B website design, whether it’s contact details or product and service information.
When designing your company website, ensure that contact information remains readily available – keeping it in the footer of the page is an effective solution.
4) Make sure your company website loads quickly
People who are searching for information on the web not only tunisia mobile database want relevant content, but they want it delivered quickly.
So if a consumer clicks on a link and the site takes a long time to load, they will leave the page as quickly as they arrived.
Read also: Optimizing your company's website also optimizes digital marketing
Slow loading times can affect metrics like bounce rate, the percentage of visitors who leave a site after visiting just one page.
So to prevent visitors from leaving a B2B website due to slowness, you need to compress images and other large files.
Also, consider reducing file sizes. This minimizes the time it takes for pages to load.
Tip: Use sites like TinyPNG , which let you drag and drop PNG or JPG files to reduce file size without sacrificing image quality.
5) Organize the page content and use heading tags
Just like the website hierarchy, the way content is organized on individual pages will determine how visitors consume the information.
Read also: 5 content marketing tips to gain consumer trust
So to highlight the most important information on a page, use H1 tags for the most relevant information. Leave H2 tags for subheadings and other important page sections.
This care on B2B websites also helps search engines scan pages, so they can find the most relevant information quickly and easily.