To make your prospect feel special: handwritten notes

[nishat@264]

Social selling works because communication on social platforms tends to be much faster, more informal, and more personal. It’s easier to make friends here than via email, and who knows, friends buy from friends—people they know, like, and trust.

Whether it’s one-on-one chats or sending little nudges by liking and sharing posts, there’s little to no downside to building relationships with your prospects on social media — though the extent to which you can do so depends on the industry, company size, role, and age of the prospect. 60-year-old CEOs of large accounting firms are less likely to chat than 25-year-old marketers at a startup.

In Salesflare , your contacts will be norway cell phone number list automatically enriched with social media accounts so you can jump directly from your CRM to their LinkedIn profiles.

For more social selling inspiration, check out our Playbooks for LinkedIn and Facebook .


In sales and marketing, the more a tactic is used, the less effective it becomes. The reason email has become less effective over the years is because we receive hundreds of them every day. To really grab your audience's attention, do something out of the ordinary.

Over time, all marketing strategies result in ridiculous click-through rates.

We were happy to abandon letters in favor of email for efficiency. Writing letters takes time, sending them can take even longer. Email was a godsend for its speed, scalability, and efficiency. Today, we miss handwritten letters for the same reasons. There is something special and authentic about them. Because they are sent so rarely, receiving a letter has become a unique experience again.

It may seem counterintuitive, but you can do this at scale. Maillift is a service that writes your handwritten letters for you. They have a Zapier integration , which means you can even automate it.