The power of interactive content in email newsletters
Posted: Sat Feb 22, 2025 5:48 am
Hubspot has some answers. They conducted an analysis based on emails sent from popular American holidays such as Thanksgiving, New Year's, Christmas, Veterans Day, Memorial Day and July. Let's start with Thanksgiving. When they analyzed open rates on the Wednesday before Thanksgiving, they saw a decrease of . And engagement rates gradually fell further by Monday. Hubspot's Thanksgiving Source: Hubspot report We also found that the average daily email open rate increased significantly from Thanksgiving to Wednesday.
So, if you want to get the best attendance during this new zealand whatsapp number data holiday, you should aim for the Monday before Thanksgiving and the Tuesday or Wednesday following T-Day. Email Open Rates for Christmas The holiday season probably appeals to you because this is when most BC businesses earn the majority of their annual revenue. Good news; Email open rates are higher in the week before Christmas (presumably holiday shoppers are looking for last-minute deals). Hubspot's Christmas Source: Hubspot report Then, starting in December, the decline in open rates continues until after Christmas.
So how much of a decrease did they see? The engagement rate decreased on Christmas Eve. And on Christmas Day, that rate went up to (for obvious reasons). This situation continues in the week after Christmas, with declines in open rates of and in December. Is New Year Better? We saw a drop in email rates after Christmas, New Year and beyond. According to this Hubspot chart, email opens are down on New Year's Eve and down on New Year's Day.
So, if you want to get the best attendance during this new zealand whatsapp number data holiday, you should aim for the Monday before Thanksgiving and the Tuesday or Wednesday following T-Day. Email Open Rates for Christmas The holiday season probably appeals to you because this is when most BC businesses earn the majority of their annual revenue. Good news; Email open rates are higher in the week before Christmas (presumably holiday shoppers are looking for last-minute deals). Hubspot's Christmas Source: Hubspot report Then, starting in December, the decline in open rates continues until after Christmas.
So how much of a decrease did they see? The engagement rate decreased on Christmas Eve. And on Christmas Day, that rate went up to (for obvious reasons). This situation continues in the week after Christmas, with declines in open rates of and in December. Is New Year Better? We saw a drop in email rates after Christmas, New Year and beyond. According to this Hubspot chart, email opens are down on New Year's Eve and down on New Year's Day.