Not Knowing Your Target Audience
Posted: Mon Dec 23, 2024 6:17 am
Finally, we often have to experience the platforms first hand in order to understand new communication trends that can be reused for our project.
Precisely because the PED must be thought of as a changeable plan, it could sometimes be useful to create a strategic refresh to set new objectives , change communication style , identify new types of content and eliminate what does not perform along the way .
So remember to always leave czech republic phone numbers room for any changes and updates: this will allow you to be flexible and adapt to new things.
Mistake 2:
Creating content without knowing who you are talking to is like talking to an empty room.
Because, let's face it, if you don't know who your target is, you risk producing content that no one is interested in.
For this reason, when developing the PED, you need to invest time in defining who the people you want to reach are and what motivates them.
In this sense, we must make an empathetic effort to try to put ourselves in the shoes of the Personas we want to address, trying to understand their intrinsic characteristics, values, objectives, but also their pain-points, fears and doubts.
Precisely because the PED must be thought of as a changeable plan, it could sometimes be useful to create a strategic refresh to set new objectives , change communication style , identify new types of content and eliminate what does not perform along the way .
So remember to always leave czech republic phone numbers room for any changes and updates: this will allow you to be flexible and adapt to new things.
Mistake 2:
Creating content without knowing who you are talking to is like talking to an empty room.
Because, let's face it, if you don't know who your target is, you risk producing content that no one is interested in.
For this reason, when developing the PED, you need to invest time in defining who the people you want to reach are and what motivates them.
In this sense, we must make an empathetic effort to try to put ourselves in the shoes of the Personas we want to address, trying to understand their intrinsic characteristics, values, objectives, but also their pain-points, fears and doubts.