Step 4: Choose your online marketing tools and channels

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You still don't have an action plan. You haven't planned any campaigns or made any plans. You're champing at the bit because you missed the latest trend on TikTok or 12 employees could have already revised your website texts?

Then I can reassure you three times. Firstly: you already have something solid in your hands. Secondly: the TikTok trend may not have been for you anyway. Thirdly: you can now start planning the implementation.

Based on your goals and your knowledge of your target group, etc., you now choose the various marketing instruments, techniques and channels that are best suited to this. This requires know-how.

For example, if you want to achieve a larger reach, social media marketing is a good option (on the channels where your target group hangs out), but slovenia cell phone number list Google Ads or PR could also be possibilities. This depends entirely on your company. There is no ready-made template for success. However, you should never put all your eggs in one basket when planning.

Step 5: Plan properly – with milestones
Now you should develop a marketing plan . This will roughly determine who will create what and when (and how much they can spend on it) and, of course, how your advertising messages will be distributed.