GO VIRAL ON LINKEDIN
Posted: Mon Dec 23, 2024 5:57 am
If TikTok is the only platform where your brand is going viral, think again.
We know what you're thinking, you've tried those weird little dances, and you've amassed a huge following over time, including colleagues and people in the industry… but your posts still aren't getting seen enough to go viral. Cruel world, huh?
While LinkedIn is a wonderful resource for B2B marketing, it is also one where the algorithm successfully identifies quality posts, and then rewards content creators with engagement . In other words, LinkedIn is positioned in a way that it helps those who post go viral.
Wondering how you're going to get (free) attention on the social network? There are many ways to shape your content and strategy to go viral on LinkedIn.
inlytics RJT2EWPR0d0 unsplash
It's easier to go viral on LinkedIN than on other platforms
We bet that's a sentence you never thought you'd read.
“Going viral” is measured by how quickly you get architecture email lists views and engagement on your content. The sooner the views, the more likely your post will go viral. This is what LinkedIn calls velocity. If you’re trying to increase speed on LinkedIn, try to remember the following:
Be yourself
Don’t be too blunt and honest, but be real about who you are and what you stand for as a brand. People may be pleasantly surprised if you choose to post personal content, as long as it makes sense. Readers will respond positively to transparency and stories, not just selling, selling, selling. “Boring” industries don’t mean boring content.
The problem with a lot of content on LinkedIN is that it's too boring and professional. Those who post it are afraid of sounding human. But if you think about it, when you meet someone at a business lunch or any other professional situation, you like to show off and have them appear charming and have personality right? That's exactly what hooks people on LinkedIN too.
Be transparent
When it comes to marketing your brand, people appreciate it when you are open and honest. Use that transparency in your content and be authentic with it. You don’t want your content to be exactly the same as your competitors, as it can come across as “fake” to your followers.
Remember that while you are marketing your brand, despite having enough tools to segment and optimize, at the end of the day you are addressing humans and you cannot forget that.
What you like may not be liked by everyone.
But what has challenged you may challenge others too. When you're sharing on LinkedIn, lean into inspirational content. Share your failures, what you've learned from them, and how you've overcome them. You learn from your mistakes.
Decision makers will be more drawn to your content if your brand shows that it is trustworthy. Readers will want to follow stories where your brand has persevered despite the difficulties.
inlytics W5mjBCdaHzE unsplash
Going viral: Free advertising for your brand?
Of course it is!
Okay, we're not saying you should give up paid media or stop using LinkedIn Marketing Solutions to go viral on LinkedIn. But we are saying to use the channels you prefer to the fullest, and for some brands that means creating shareable, engaging content.
If your content is engaging enough to go viral, it can be a huge help to the rest of your paid advertising strategies.
We know what you're thinking, you've tried those weird little dances, and you've amassed a huge following over time, including colleagues and people in the industry… but your posts still aren't getting seen enough to go viral. Cruel world, huh?
While LinkedIn is a wonderful resource for B2B marketing, it is also one where the algorithm successfully identifies quality posts, and then rewards content creators with engagement . In other words, LinkedIn is positioned in a way that it helps those who post go viral.
Wondering how you're going to get (free) attention on the social network? There are many ways to shape your content and strategy to go viral on LinkedIn.
inlytics RJT2EWPR0d0 unsplash
It's easier to go viral on LinkedIN than on other platforms
We bet that's a sentence you never thought you'd read.
“Going viral” is measured by how quickly you get architecture email lists views and engagement on your content. The sooner the views, the more likely your post will go viral. This is what LinkedIn calls velocity. If you’re trying to increase speed on LinkedIn, try to remember the following:
Be yourself
Don’t be too blunt and honest, but be real about who you are and what you stand for as a brand. People may be pleasantly surprised if you choose to post personal content, as long as it makes sense. Readers will respond positively to transparency and stories, not just selling, selling, selling. “Boring” industries don’t mean boring content.
The problem with a lot of content on LinkedIN is that it's too boring and professional. Those who post it are afraid of sounding human. But if you think about it, when you meet someone at a business lunch or any other professional situation, you like to show off and have them appear charming and have personality right? That's exactly what hooks people on LinkedIN too.
Be transparent
When it comes to marketing your brand, people appreciate it when you are open and honest. Use that transparency in your content and be authentic with it. You don’t want your content to be exactly the same as your competitors, as it can come across as “fake” to your followers.
Remember that while you are marketing your brand, despite having enough tools to segment and optimize, at the end of the day you are addressing humans and you cannot forget that.
What you like may not be liked by everyone.
But what has challenged you may challenge others too. When you're sharing on LinkedIn, lean into inspirational content. Share your failures, what you've learned from them, and how you've overcome them. You learn from your mistakes.
Decision makers will be more drawn to your content if your brand shows that it is trustworthy. Readers will want to follow stories where your brand has persevered despite the difficulties.
inlytics W5mjBCdaHzE unsplash
Going viral: Free advertising for your brand?
Of course it is!
Okay, we're not saying you should give up paid media or stop using LinkedIn Marketing Solutions to go viral on LinkedIn. But we are saying to use the channels you prefer to the fullest, and for some brands that means creating shareable, engaging content.
If your content is engaging enough to go viral, it can be a huge help to the rest of your paid advertising strategies.