Use a fan page for political candidates as a marketing tool and win over and retain voters!
The internet has been used in electoral campaigns for some elections. But truth be told, not all politicians know how to make good use of the web as a tool.
One example of this is Facebook, which is often completely ignored or poorly managed. No matter the position being sought, it is always advisable to have a fan page for political candidates that is always very well constructed and maintained.
Do you understand why this is and do you know what the best practices are for maintaining a great Facebook page? Well, we’ll show you.
Why is it so important to have a fanpage for political candidates?
According to data released by Facebook itself, the social network reached 127 million users in Brazil alone in April 2018, a number that is equivalent to almost two thirds of the population. This means that a large part of the electorate is there and needs to be reached in the search for votes.
Having a fan page is a great way to ensure interaction with bangladesh mobile database voters and make them feel involved. The platform offers politicians the opportunity to get to know their audience, receive their complaints and suggestions, and introduce themselves, telling more about their personal story and political trajectory.
Furthermore, with a fan page, the candidate has the chance to show his main proposals in more detail, since the time given to advertising on TV and radio is often very short.
What is the difference between a profile and a fanpage?
When it comes to Facebook, some people still get confused about what a page and a profile are. The two are not the same thing and have different characteristics and objectives.
The profile has a much more personal character. Its reach is not very high, since the number of friends added is a maximum of 5 thousand people. This may seem like a lot, but it is a very low number for candidates, since it is necessary to reach as many people as possible with the publications.
With the profile, it is also not possible to create ads, which ends up limiting even more the possibilities for politicians in the campaign. A fan page, on the other hand, in addition to allowing the creation of ads and the boosting of publications, also allows the segmentation of these actions by the public.
A page also allows you to monitor posts and interactions with voters. This way, you can measure the effectiveness of the work being done there. We'll talk more about monitoring in a moment.