Put a special offer in the headline

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Everyone loves special offers and promotions like discounts and free shipping. But instead of just including them in the description, put them right in the headline of your PPC ad . Mainly because the headline is the first (and sometimes the only) thing users read. But also because numbers in headlines always tend to get good results, and words like "free" grab people's attention.

7. Insert your main keyword into the display URL
Google ad URLs appear after the slash in the ghana phone number data destination URL. Although they are optional, you should definitely use them. Consider them part of your ad text and use them to include your keyword . (The display URL after the slash may not be the same as the URL your ad actually points to.) These URLs can be used to indicate value or reassure the viewer that you have what they are looking for.

8. Create emotional ads
Emotional ad copy is essential to increasing click-through rates. But the secret to emotional advertising is to keep it subtle. There’s no need for all caps, hyperbolic words, or exclamation points.

9. Pause the bottom third of your account
Start by thinking of your Google Ads account as an iceberg, where high click-through rates are the obvious top, while low click-through rates make up the unsightly but significant bottom third. If you’re willing to reevaluate your approach, you should consider removing this “dead weight” and reinvesting those funds into remarketing . Why? Because the low CTR, low impression share, and unwanted results that dominate this bottom half are holding you back and preventing you from effectively scaling your Google Ads efforts. Taking advantage of the lower CPCs on the Display Network can be the key to re-energizing your account’s performance. By shifting your budget from higher-priced search ads to average-performing display and remarketing ads, you’ll not only save money, but also increase conversion rates and scale your Google Ads efforts more effectively.