10 cases as an example for content marketing in 2022.
Posted: Wed Feb 19, 2025 6:28 am
In 2022, Content Marketing is king, gaining more and more space in the strategies of companies in Brazil and around the world.
See examples of leading companies in 2022 that are doing content marketing with excellence and improve your studies.
Content Marketing in 2022 is the main pillar of the Inbound Marketing methodology , or the recognized attraction marketing. After all, it is through the creation of content that the three fundamental strategies of this methodology (attract, engage and delight) are sustained.
Content creation can be done through blogs, posts, newsletters, e-books, social media posts, free materials, among many other options. Whichever type or types you choose, the goal should always revolve around offering something relevant and of quality.
Knowing what Content Marketing is and how to do it in 2022 is just the first step to being successful with this strategy that has been growing more and more in the eyes of companies of all sizes and niches.
But if you still have doubts about how this works Cambodia telegram data in practice, we have selected 8 examples of Content Marketing to inspire you and start developing something unique and special for your business' target audience.
Read until the end and be amazed.
See 10 examples of Content Marketing in 2022:
List of 10 examples of current Content Marketing:
Nubank
Red Bull
Nestle
Magalu
Aff The Hype
PetLove
Live Up
Nike
Groove
Unbounce
Do Content Marketing for your business and stand out.
List of 10 examples of Content Marketing in 2022.
In 2022, there are several companies that are investing in Content Marketing. And this is because, together with SEO , this is an effective strategy that brings incredible results.
Check out the list we've prepared for you with examples of Content Marketing on social media, blogs, YouTube and more.
1 – Nubank
NUBANK
NUBANK
The famous Brazilian fintech, born in 2013, emerged with the purpose of simplifying and reducing bureaucracy in the financial scenario of banks in Brazil.
Nubank's innovation was not limited to the product offered, but also to its marketing and communication actions with customers and potential customers.
Considering that the topic of finance is not always accessible and easy to understand, through its blog, posts on social media, educational videos on YouTube and even communities with free chat, Nubank has also simplified and facilitated people's openness to knowledge and interest in finance.
By making content more accessible to users, Nubank is a great example of how a brand can impact people's lives and become relevant through valuable content.
2 – Red Bull
The Austrian company founded in 1984 goes far beyond its energy drink. A sponsor of athletes and sporting events, it is a company known for its successful marketing campaigns and unmistakable slogan.
Being so efficient in marketing, Red Bull soon realized that investing in Content Marketing could not be left out of its strategies.
Covering a range of sports, gaming and esports themes, the Red Bull website features content in the form of articles and videos, always focusing on pleasing its target audience.
The result of this is a strong Content Marketing strategy that enhances the quality of the brand's products.
3 – Nestle
Nestlé is a giant brand in the food industry that needs no introduction. From its recipes on the back of some products' labels to its website and social media posts, the brand understands the importance of combining its products with the needs of those who consume them.
Through the Nestlé Recipes website, the brand offers articles on cooking, classes, tips, food lists, quizzes and other content, in addition to inviting people to send their own recipes to the website.
This invitation for people to participate in the creation of content, also known as User Generated Content (UGC), is an excellent way to bring consumers closer to the brand, increasing engagement and interaction.
4 – Magalu
Magazine Luiza impresses with its innovation and excellence in marketing campaigns. The retail company, well-known for its physical stores, has gone digital not only as an e-commerce, but also as a large marketplace.
Lu from Magalu
Luiza Helena and Lu from Magalu.
Through its digital influencer, Lu da Magalu, the company invests in Content Marketing to get closer to its target audience through Instagram, Twitter and even YouTube.
Lu's YouTube channel has over two and a half million subscribers, with Lu starring in videos on a variety of subjects, always in a fun way.
With so many successful digital marketing actions, Magalu is certainly a great source of inspiration for Content Marketing.
5 – Ugh The Hype
Aff The Hype, the “thick stationery store”, stands out for offering products with very different messages. Instead of positive and affectionate phrases in its diaries and notebooks, the brand explores good humor using phrases such as “Give me patience” and “Nothing that a brick in your face can’t solve”.
Realizing that people were buying and liking the idea, Aff The Hype went to Instagram and started creating content around their own products.
With the actions of the “marketing lady” there, who even ended up getting her own product line, the brand grew and today wins over more and more people with its good humor and irreverence. There are already more than 650 thousand followers, a number that increases every day.
Aff The Hype is an excellent example of a product well mixed with content that ends up generating something extremely valuable for people: fun.
6 – PetLove
Founded in 1999, PetLove is an e-commerce for pet products that has been growing a lot since its creation, innovating with subscription services and others.
Despite currently dominating 60% of the e-commerce market for pet products, PetLove faces a growing competition in the sector. With this in mind, the brand invests in marketing campaigns that show that it understands the target audience.
The PetLove blog is constantly filled with relevant content about the pet world, mainly about animal care, tips and other interesting facts about animals.
Being such a vast theme, the brand also explores social media, video content and podcasts, always bringing content of interest to pet lovers.
The result of this is a brand that knows how to talk to and understand its audience, positioning itself in a relevant way in the minds of consumers and potential consumers.
7 – Liv Up
Liv Up is a brand that was born out of the concern to make people eat better, through healthy recipes and the use of organic products from family farming.
The value that was born with the company is also passed on to the brand's target audience, through its Content Marketing actions.
Liv Up's blog seeks to explore not only food and recipes, but also other activities related to health, well-being and sustainability.
The brand also has an area on its blog dedicated to content about how the company works: who are the chefs behind the recipes, about its food kits and the social impact it makes possible.
In this way, by better educating and informing people who come into contact with the brand, Liv Up promotes content that creates the need in them to eat better and seek a healthier life.
8 – Nike
Nike Brazil's Content Marketing work in 2022 is a little different from the traditional one. How so?
Instead of producing content through a blog and rich materials, the company acts prominently through social networks, mainly with user-generated content (UGC).
One of the brand's initiatives in this regard is Vem Junto, an online system that allows users to participate in sporting events.
In addition to participating in events promoted by other members, you can also create your own events and share them with everyone.
The impact of each like, share, mention and hashtag of all events created through Vem Junto bears Nike's mark as an encourager of sport and citizenship. It's simply brilliant!
Finally, Nike Brazil currently has 4 YouTube channels and 4 Facebook pages, as well as a profile on Twitter and Instagram.
Each profile is segmented according to an interest: football, running, etc.
We can learn two lessons from Nike: The first is that Content Marketing is not just about having a blog and the second is that segmentation is fundamental in a broad strategy.
9- Groove
Groove is an online support system created especially to serve small businesses that did not do as well with more robust and well-known solutions, such as Zendesk.
But how can you enter a market as saturated as support systems, and still offer a simple service compared to so many competitors with integrated and complex options?
Through Content Marketing , of course! Groove's strategy was to create a blog telling the company's journey from 0 to 100 thousand dollars per month in income with the service.
That's right, they would openly share everything that worked or was lacking in the company's strategy, and update the public as the monthly income increased — or decreased.
The result? They reached $100,000 a month, and set a new goal, this time to reach $500,000.
But it didn't stop there: they launched two more blogs, one about customer service and another about the product itself.
The lesson: transparency and creativity add up
10- Unbounce
The example of Unbounce is proof that it is worth starting to invest in Content Marketing as soon as possible. Why?
Even before having a product ready to sell, the founding partners spent 6 months producing and promoting quality content to attract the public and generate interest.
How did they do it? Using techniques like guest blogging, they were able to establish relationships with industry leaders and build a good reputation in the market.
So, when they launched the product, they already had some recognition, which helped to reduce — and a lot — the purchase barrier.
Just to give you an idea, in 16 months the company had already reached $50,000 in recurring monthly revenue, and nine months after that, it reached $100,000 in revenue.
What can we learn from this? Establishing relationships with industry leaders and partnering with other companies are excellent ways to accelerate the progress of your content strategy.
See examples of leading companies in 2022 that are doing content marketing with excellence and improve your studies.
Content Marketing in 2022 is the main pillar of the Inbound Marketing methodology , or the recognized attraction marketing. After all, it is through the creation of content that the three fundamental strategies of this methodology (attract, engage and delight) are sustained.
Content creation can be done through blogs, posts, newsletters, e-books, social media posts, free materials, among many other options. Whichever type or types you choose, the goal should always revolve around offering something relevant and of quality.
Knowing what Content Marketing is and how to do it in 2022 is just the first step to being successful with this strategy that has been growing more and more in the eyes of companies of all sizes and niches.
But if you still have doubts about how this works Cambodia telegram data in practice, we have selected 8 examples of Content Marketing to inspire you and start developing something unique and special for your business' target audience.
Read until the end and be amazed.
See 10 examples of Content Marketing in 2022:
List of 10 examples of current Content Marketing:
Nubank
Red Bull
Nestle
Magalu
Aff The Hype
PetLove
Live Up
Nike
Groove
Unbounce
Do Content Marketing for your business and stand out.
List of 10 examples of Content Marketing in 2022.
In 2022, there are several companies that are investing in Content Marketing. And this is because, together with SEO , this is an effective strategy that brings incredible results.
Check out the list we've prepared for you with examples of Content Marketing on social media, blogs, YouTube and more.
1 – Nubank
NUBANK
NUBANK
The famous Brazilian fintech, born in 2013, emerged with the purpose of simplifying and reducing bureaucracy in the financial scenario of banks in Brazil.
Nubank's innovation was not limited to the product offered, but also to its marketing and communication actions with customers and potential customers.
Considering that the topic of finance is not always accessible and easy to understand, through its blog, posts on social media, educational videos on YouTube and even communities with free chat, Nubank has also simplified and facilitated people's openness to knowledge and interest in finance.
By making content more accessible to users, Nubank is a great example of how a brand can impact people's lives and become relevant through valuable content.
2 – Red Bull
The Austrian company founded in 1984 goes far beyond its energy drink. A sponsor of athletes and sporting events, it is a company known for its successful marketing campaigns and unmistakable slogan.
Being so efficient in marketing, Red Bull soon realized that investing in Content Marketing could not be left out of its strategies.
Covering a range of sports, gaming and esports themes, the Red Bull website features content in the form of articles and videos, always focusing on pleasing its target audience.
The result of this is a strong Content Marketing strategy that enhances the quality of the brand's products.
3 – Nestle
Nestlé is a giant brand in the food industry that needs no introduction. From its recipes on the back of some products' labels to its website and social media posts, the brand understands the importance of combining its products with the needs of those who consume them.
Through the Nestlé Recipes website, the brand offers articles on cooking, classes, tips, food lists, quizzes and other content, in addition to inviting people to send their own recipes to the website.
This invitation for people to participate in the creation of content, also known as User Generated Content (UGC), is an excellent way to bring consumers closer to the brand, increasing engagement and interaction.
4 – Magalu
Magazine Luiza impresses with its innovation and excellence in marketing campaigns. The retail company, well-known for its physical stores, has gone digital not only as an e-commerce, but also as a large marketplace.
Lu from Magalu
Luiza Helena and Lu from Magalu.
Through its digital influencer, Lu da Magalu, the company invests in Content Marketing to get closer to its target audience through Instagram, Twitter and even YouTube.
Lu's YouTube channel has over two and a half million subscribers, with Lu starring in videos on a variety of subjects, always in a fun way.
With so many successful digital marketing actions, Magalu is certainly a great source of inspiration for Content Marketing.
5 – Ugh The Hype
Aff The Hype, the “thick stationery store”, stands out for offering products with very different messages. Instead of positive and affectionate phrases in its diaries and notebooks, the brand explores good humor using phrases such as “Give me patience” and “Nothing that a brick in your face can’t solve”.
Realizing that people were buying and liking the idea, Aff The Hype went to Instagram and started creating content around their own products.
With the actions of the “marketing lady” there, who even ended up getting her own product line, the brand grew and today wins over more and more people with its good humor and irreverence. There are already more than 650 thousand followers, a number that increases every day.
Aff The Hype is an excellent example of a product well mixed with content that ends up generating something extremely valuable for people: fun.
6 – PetLove
Founded in 1999, PetLove is an e-commerce for pet products that has been growing a lot since its creation, innovating with subscription services and others.
Despite currently dominating 60% of the e-commerce market for pet products, PetLove faces a growing competition in the sector. With this in mind, the brand invests in marketing campaigns that show that it understands the target audience.
The PetLove blog is constantly filled with relevant content about the pet world, mainly about animal care, tips and other interesting facts about animals.
Being such a vast theme, the brand also explores social media, video content and podcasts, always bringing content of interest to pet lovers.
The result of this is a brand that knows how to talk to and understand its audience, positioning itself in a relevant way in the minds of consumers and potential consumers.
7 – Liv Up
Liv Up is a brand that was born out of the concern to make people eat better, through healthy recipes and the use of organic products from family farming.
The value that was born with the company is also passed on to the brand's target audience, through its Content Marketing actions.
Liv Up's blog seeks to explore not only food and recipes, but also other activities related to health, well-being and sustainability.
The brand also has an area on its blog dedicated to content about how the company works: who are the chefs behind the recipes, about its food kits and the social impact it makes possible.
In this way, by better educating and informing people who come into contact with the brand, Liv Up promotes content that creates the need in them to eat better and seek a healthier life.
8 – Nike
Nike Brazil's Content Marketing work in 2022 is a little different from the traditional one. How so?
Instead of producing content through a blog and rich materials, the company acts prominently through social networks, mainly with user-generated content (UGC).
One of the brand's initiatives in this regard is Vem Junto, an online system that allows users to participate in sporting events.
In addition to participating in events promoted by other members, you can also create your own events and share them with everyone.
The impact of each like, share, mention and hashtag of all events created through Vem Junto bears Nike's mark as an encourager of sport and citizenship. It's simply brilliant!
Finally, Nike Brazil currently has 4 YouTube channels and 4 Facebook pages, as well as a profile on Twitter and Instagram.
Each profile is segmented according to an interest: football, running, etc.
We can learn two lessons from Nike: The first is that Content Marketing is not just about having a blog and the second is that segmentation is fundamental in a broad strategy.
9- Groove
Groove is an online support system created especially to serve small businesses that did not do as well with more robust and well-known solutions, such as Zendesk.
But how can you enter a market as saturated as support systems, and still offer a simple service compared to so many competitors with integrated and complex options?
Through Content Marketing , of course! Groove's strategy was to create a blog telling the company's journey from 0 to 100 thousand dollars per month in income with the service.
That's right, they would openly share everything that worked or was lacking in the company's strategy, and update the public as the monthly income increased — or decreased.
The result? They reached $100,000 a month, and set a new goal, this time to reach $500,000.
But it didn't stop there: they launched two more blogs, one about customer service and another about the product itself.
The lesson: transparency and creativity add up
10- Unbounce
The example of Unbounce is proof that it is worth starting to invest in Content Marketing as soon as possible. Why?
Even before having a product ready to sell, the founding partners spent 6 months producing and promoting quality content to attract the public and generate interest.
How did they do it? Using techniques like guest blogging, they were able to establish relationships with industry leaders and build a good reputation in the market.
So, when they launched the product, they already had some recognition, which helped to reduce — and a lot — the purchase barrier.
Just to give you an idea, in 16 months the company had already reached $50,000 in recurring monthly revenue, and nine months after that, it reached $100,000 in revenue.
What can we learn from this? Establishing relationships with industry leaders and partnering with other companies are excellent ways to accelerate the progress of your content strategy.