What role should social media strategies

[israt9623525]

There is no denying the importance that Social Media Strategies have acquired as part of a Digital Marketing plan or strategy. Users prefer to use Social Media to share personal topics and to share experiences with others about the products and services they have purchased.

Brands that do not have a social media marketing strategy are out of the reach of consumers. Little by little, those companies that do not interact on social media are becoming ignored by consumers and wasting important resources to achieve their commercial objectives.


Apart from being a promotion engine and a australia whatsapp number data tool for branding, social media has become your customer service department. It is on social media that consumers express their dissatisfaction with the brand and what they require from it to satisfy their needs.

Therefore, a brand that carefully plans its social media marketing strategy can take advantage of the two-way communication channel to respond concretely to its customers' requests. Talking to the audience and answering complaints and questions strengthens its image both on and off the Internet.