Target retargeting ads based on past behavior

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Monitor user navigation between different sites (cross-site tracking).

Publish ads on different sites in an optimized way (ad serving).
The current controversy is third-party cookies, which have already been discontinued in some browsers and now also in Google Chrome. First-party cookies are compatible with all browsers, although users can disable them in the browser settings.

Why are cookies so important?
Cookies can be used for a variety of purposes. Despite the controversy azerbaijan phone number list over user data privacy, cookies are not the enemy of users. The problem is how they are used, but we will discuss this later.

For now, let's understand the uses of cookies that make them so important on the Internet and in Digital Marketing.

Cookies are generally used to optimize the user experience on the Internet and improve the content and advertising they receive, according to their interests.