Marketing advantage by moving to more difficult-to-replicate
Posted: Tue Feb 18, 2025 6:28 am
Accept that someone might try to plagiarize your content using AI. Even if you could opt out of each training dataset, someone could copy your work into ChatGPT and steal it that way.
If someone wants to steal, they'll find a way. Trying to prevent your content from being copied quickly becomes an endless game of catch-and-release, or it could lead to you stopping publishing on the open web altogether.
How can you reduce the damage even saudi arabia mobile database when others copy your content? By thinking about marketing approaches that are difficult, if not impossible, to copy.
If someone copies your content and a visitor then encounters both versions of that content, which one will they trust more? Probably you as an established brand more than a no-name AI-generated website.
While you may lose some traffic or revenue, in the long run, an unknown cannot steal your brand, reputation, content creation process, team, or experience.
Others can steal some of your work, but they can't steal your expertise. If your content is truly original, trustworthy, and useful - people will continue to trust you and no artificial intelligence can steal that from you.
Protect your job and budget by relying on your humanity
What is your essence that no AI or other human can ever take away from you?
What makes you, as an individual, department or organization, you? Lean into your true differences resulting from your unique combination of experiences, positions and connections.
Someone else may be able to copy your idea or automate some of your skills, but if your work or marketing program is built on your core humanity and unique perspective, they won't replace it.
If someone wants to steal, they'll find a way. Trying to prevent your content from being copied quickly becomes an endless game of catch-and-release, or it could lead to you stopping publishing on the open web altogether.
How can you reduce the damage even saudi arabia mobile database when others copy your content? By thinking about marketing approaches that are difficult, if not impossible, to copy.
If someone copies your content and a visitor then encounters both versions of that content, which one will they trust more? Probably you as an established brand more than a no-name AI-generated website.
While you may lose some traffic or revenue, in the long run, an unknown cannot steal your brand, reputation, content creation process, team, or experience.
Others can steal some of your work, but they can't steal your expertise. If your content is truly original, trustworthy, and useful - people will continue to trust you and no artificial intelligence can steal that from you.
Protect your job and budget by relying on your humanity
What is your essence that no AI or other human can ever take away from you?
What makes you, as an individual, department or organization, you? Lean into your true differences resulting from your unique combination of experiences, positions and connections.
Someone else may be able to copy your idea or automate some of your skills, but if your work or marketing program is built on your core humanity and unique perspective, they won't replace it.