Here is a summary of tips for creating a subject
Posted: Tue Feb 18, 2025 6:16 am
A catchy subject line will make an email open , and choosing one can sometimes be tricky. The subject line of an email should be a maximum of 55 characters . Some email clients (yes, we have it spelled correctly; for the word client in the sense of a program, the ÚJČ recommends using the masculine inanimate form, see shorten longer subjects, so don't forget to test the behavior of the subject properly.
Address the recipients .
Kašpar, Melichar and Michal. Celebrate the New Year as it should be.
Veronika, have you tried the latest iPhone yet?
Lucie, imagine what you would look like…
Show the numbers.
8 steps to business success
We saved 25% on housing costs. How?
3 wishes that have not yet come true
Emphasize the limits.
Martina, order gifts by December 21st and you'll find them under the tree.
3 days left until the end of the sale
. Pavel received 200 CZK for his first purchase. What will you spin on the wheel of fortune?
Try generating a subject using AI directly in your campaign line database settings. Just type in a suggested subject line or a few keywords. With one click, you'll get 6 subject variations, from which you can choose the best one.
Can't decide? Ecomail offers simple A/B testing of the subject, sender name, content, or a combination of them. Try what works best for your audience!
Practical experience
Thanks to A/B testing, we can find out which things work better. This way, we can evaluate what interests our customers more, and then we can transfer this to social networks, for example. We most often test the subject, but sometimes also the content of the email.
– Marek Vaněček, co-founder, Švihej.cz
The sender's name is important.
Don't underestimate the sender's name.
TIP #3: Shine and surprise your audience
Give your templates a style and stand out from the competition . Shopping is the peak season, but try not to overdo it with purely sales emails. How else can you delight your customers and regular subscribers? Get inspired by the newsletter examples in the e-book .
Focus on the content
Be creative , but remember that you only have a few seconds to keep the reader's attention. Therefore, write the content of your newsletter clearly and concisely. Format the message into thematic paragraphs. Use a readable font and leave enough space around the text so that the template does not look too cluttered . The user will not spend much time on your email during this period.
Address the recipients .
Kašpar, Melichar and Michal. Celebrate the New Year as it should be.
Veronika, have you tried the latest iPhone yet?
Lucie, imagine what you would look like…
Show the numbers.
8 steps to business success
We saved 25% on housing costs. How?
3 wishes that have not yet come true
Emphasize the limits.
Martina, order gifts by December 21st and you'll find them under the tree.
3 days left until the end of the sale
. Pavel received 200 CZK for his first purchase. What will you spin on the wheel of fortune?
Try generating a subject using AI directly in your campaign line database settings. Just type in a suggested subject line or a few keywords. With one click, you'll get 6 subject variations, from which you can choose the best one.
Can't decide? Ecomail offers simple A/B testing of the subject, sender name, content, or a combination of them. Try what works best for your audience!
Practical experience
Thanks to A/B testing, we can find out which things work better. This way, we can evaluate what interests our customers more, and then we can transfer this to social networks, for example. We most often test the subject, but sometimes also the content of the email.
– Marek Vaněček, co-founder, Švihej.cz
The sender's name is important.
Don't underestimate the sender's name.
TIP #3: Shine and surprise your audience
Give your templates a style and stand out from the competition . Shopping is the peak season, but try not to overdo it with purely sales emails. How else can you delight your customers and regular subscribers? Get inspired by the newsletter examples in the e-book .
Focus on the content
Be creative , but remember that you only have a few seconds to keep the reader's attention. Therefore, write the content of your newsletter clearly and concisely. Format the message into thematic paragraphs. Use a readable font and leave enough space around the text so that the template does not look too cluttered . The user will not spend much time on your email during this period.