Is your database a data graveyard? 3 Big Data challenges for marketers and a solution
Posted: Tue Feb 18, 2025 6:04 am
Big data is one of the most important challenges in today's industry. Marketing is gaining a lot of value since we know how to measure, extract and analyze data from these sources . On many occasions, marketers need to resort to big data to carry out their campaigns , something that can be very successful as well as frustrating.
Having millions of data is not always a good thing . If you don't know how to use or extract it in time, you may be working in vain. Big data offers us oceans of information in real time, although there are several challenges that you should take into account before continuing down that path.
The 3 challenges of every marketer with big data
1.- Complex technologies are needed: getting data is not colombia telegram data and to do it well you need to have high technological knowledge that goes beyond everything you already know about marketing or digital marketing. Services, programs, methods and much more…
2.- Knowing which data you should use at any given time: the millions of data you can obtain thanks to big data have a different value for each company. Knowing which ones are the best at any given time can be complicated . Knowing how to choose can be crucial to the success of your campaign.
3.- Speed and real-time data collection: Big data can be used to collect data in real time and use it to generate marketing campaigns. This is complicated and requires a specialized team to have a positive effect. The advantages can be many, but you have to know how to analyze and understand the data in real time to avoid having a database that looks like a cemetery.
At Kapta we have a solution for marketing professionals who want to carry out campaigns with a high number of registrations, without sacrificing quality or speed. Thanks to our experience as list brokers, we will make the process simpler and more transparent for you, achieving the best possible results without having to face these big data challenges .
Having millions of data is not always a good thing . If you don't know how to use or extract it in time, you may be working in vain. Big data offers us oceans of information in real time, although there are several challenges that you should take into account before continuing down that path.
The 3 challenges of every marketer with big data
1.- Complex technologies are needed: getting data is not colombia telegram data and to do it well you need to have high technological knowledge that goes beyond everything you already know about marketing or digital marketing. Services, programs, methods and much more…
2.- Knowing which data you should use at any given time: the millions of data you can obtain thanks to big data have a different value for each company. Knowing which ones are the best at any given time can be complicated . Knowing how to choose can be crucial to the success of your campaign.
3.- Speed and real-time data collection: Big data can be used to collect data in real time and use it to generate marketing campaigns. This is complicated and requires a specialized team to have a positive effect. The advantages can be many, but you have to know how to analyze and understand the data in real time to avoid having a database that looks like a cemetery.
At Kapta we have a solution for marketing professionals who want to carry out campaigns with a high number of registrations, without sacrificing quality or speed. Thanks to our experience as list brokers, we will make the process simpler and more transparent for you, achieving the best possible results without having to face these big data challenges .