The simplicity of three words: come and tell us

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Few institutional advertising campaigns have had such an impact in Spain in recent decades as the “Come and tell it” campaign with which the Basque Government tried in the 1990s – and succeeded, if we look only at the effectiveness of the slogan as a communication tool and not at the political controversy generated at the time – to sell the undeniable tourist attractions of the Basque Country.

But beyond the luckiness of the slogan, it is worth highlighting how appropriate the proposal is if we apply it to business communication . Many companies have been including visits to their facilities in ecuador mobile database their communication strategy for decades , such as the now classic excursions to Coca-Cola bottling plants . Others, such as Inditex or Google , turn the visit to their headquarters into a real experience, not only because of the opportunity to see how they work first-hand, but because they represent a true immersion in the philosophy and way of working that has made them the best in the world in their respective sectors.


These visits are meticulously organised by the communications and public relations teams , who work hard to ensure that each visit meets the expectations of the group that makes them (suppliers, ICT professionals, schools, neighbourhood associations, universities, consumers, the media and, of course, potential customers), for which they make a truly tailor-made suit in each case. They will be successful if their visitors leave the facilities happy to have learned something more about their activity and, above all, eager to tell others what they have seen .

Not only large companies can opt for this communication tool . Innovation in a production process, industrial capacity, scientific dissemination or the uniqueness of the space in which the activity is carried out can be sufficient reasons to design a programme of visits. In A Coruña, a programme of guided visits to the Bens wastewater treatment plant has been running for a year . This is a public company whose activity does not have the glamour of the Galician textile giant, the innovation of Google or the universal recognition of Coca-Cola, but which is essential for the well-being of 400,000 residents of A Coruña and its metropolitan area. The visits, supported by audiovisual and educational material, but above all, by the efforts of the plant managers to disseminate good practices in the management of urban waste, have been a great success.